Product Operations Specialist

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

TOI is India’s largest and most influential news publisher in English. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis and videos across current affairs, business, entertainment, sports, lifestyle and culture everyday.

Work Responsibilities

The role involves identifying relevant articles, coordinating with the editorial team, and optimizing content based on data and user behavior. Key responsibilities include:

• Independently curating and selecting articles for various TOI sections.
• Driving CTR for TOI content through strategic selection and placement.
• Providing inputs to the editorial team and sharing feedback to enhance content quality.
• Analyzing data and user behavior to optimize content performance and CTR.

Skills, Experience & Expertise

• Proven experience in content management with a strong focus on optimizing CTR (Click-Through Rate) strategies.
• Ability to analyze performance metrics and make data-driven decisions to improve CTR.
• Strong understanding of audience engagement techniques and user behavior.
• Excellent communication skills, both written and verbal, with proficiency in crafting engaging and impactful content.
• Ability to manage multiple projects simultaneously while ensuring attention to detail.
• Experience in collaborating with editorial, marketing, and product teams to align content strategies with business goals.
• Ensure all uploaded content is properly tagged, categorized, and optimized for search engines and user experience.
• Monitor website performance and troubleshoot any content-related issues that may arise.
• Regularly review website content to ensure it remains accurate and up to date.
• Independently oversee product hygiene and take ownership.
• Update and refresh site pages to keep the site current and informative with the latest videos

Eligibility

• A minimum of 2-3 years of experience in content management or a similar role, with hands-on experience managing CTR.
• Must hold a graduate degree.
• Strong communication and content creation skills.
• Ability to work on rotational shifts if required.
• Proficiency in content management systems (CMS)
• Good understanding of social media trends and content creation.
• Strong attention to detail and creativity.
• Prior experience in managing CTR performance for digital platforms is an advantage.