Product Owner and Growth Manager - Fundraising Report Card

Interested? APPLY HERE: https://imarketsmart.com/careers/survey/

Job Summary

The Product Owner/Growth Manager for the Fundraising Report Card is responsible for shaping, delivering, and growing a data-driven product that helps nonprofits understand and improve fundraising performance. This role blends product strategy, hands-on execution and cross-functional collaboration to ensure the product delivers clear customer value while supporting MarketSmart’s broader growth goals.

The Product Owner works closely with users, engineers, Sales, Customer Success and Marketing to prioritize the right problems, guide product development, ensure a seamless release process and drive adoption.

Product Development & Management

• Work with users and engineers to develop product roadmaps
• Lead focus groups and one on one discussions/interviews with stakeholders
• Start with price and value to prioritize work based on customer willingness to pay
• Prioritize feature development and track progress
• Ensure effective sprint planning and resource allocation

CRM & Referral Strategies

• Support CRM integrations to drive frictionless onboarding
• Evaluate incentives to drive user and consultant engagement
• Implement and improve referral mechanics to drive organic growth

SEO & Thought Leadership

• Leverage SEO traffic from existing blog and content
• Promote MarketSmart's annual “Fundraising Climate Change” report to generate interest
• Engage thought leaders and influencers for word-of-mouth marketing

Operations & Strategic Growth

• Manage financial performance and strategic planning
• Develop and refine internal processes for sustainable growth
• Align operations with MarketSmart’s broader goals

Hands-on Execution & Growth Focus

• Personally drive the launch process using a variety of channels, ensuring minimal sign-up friction
• Create training materials and videos to support engagement and on-ramping
• Contemplate how we will retain and grow paid subscribers
• Manage budgets wisely to maximize returns

Sales & Marketing Execution

• Implement messaging updates across marketing materials
• Develop digital marketing campaigns to drive awareness
• Partner with Sales and Customer Success teams to identify opportunities to streamline workflows
• Oversee and optimize lead generation efforts
• Build a pathway to MarketSmart’s sales team for qualified prospects

Interested? APPLY HERE: https://imarketsmart.com/careers/survey/

Pay: $75,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Application Question(s):

• How many years of experience do you have as a product owner?
• Have you personally launched a product and been accountable for post-launch growth metrics (sign-ups, activation, or conversion)?
• Have you led the release of a software product?

Location:

• United States (Required)

Work Location: Remote