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Program Manager
Abu Dhabi, United Arab Emirates
Role: Program Manager
Location: Abu Dhabi
Role Purpose:
- Responsible for overseeing the implementation and review of the product management guidelines and supporting the cross-functional teams that are responsible for improving them.
- He/she will be responsible for supporting the Head of Product with the management of product financials, product marketing, process improvement, business development & digital solutions for the product with focus on Government Housing Program proposition.
Key accountabilities of the role:
Product & Digital Solutions:
- Assist in introducing and or revamping products and campaigns to increase the Home Finance revenue in line with the business plan
- Responsible of end-to-end implementation of Home Finance Remote Sales Solution Journey and ensure delivery of acquisition and KPI targets
- Design & publish monthly product dashboards to reflect product related trends and business objectives on key KPIs of performance management
- Monitor performance of Product Line against key measures and report results with recommendations about performance
- Interface with operations, sales and other ADIB stakeholders to ensure that there is a broad understanding of the product processing requirements and meeting business targets
Financials:
- Monitoring portfolio & new sales performance against set business objectives on customer net revenue, expenses & loss provisions
- Responsible for assessing the effectiveness, revenue generation, and profitability of new and existing products
- Work with Product Head and finance team on annual budget plans for the home finance business
- Support the Product Head with design and testing of financial models to forecast new products feasibilities based on practical business assumption and empirical data
- Monitor accuracy of profit rates & fees by monthly tracking profit rates, margins and fees implementation of new bookings
- Manage HF incentive & payout processes & schemes
Marketing:
- Track effectiveness of HF product & marketing campaigns
- Roll out of new products & campaigns to the branch network, call center and sales teams
- Work with the marketing team to create and develop HF FAQ flyers, Customer application forms, declaration forms, product feature flyers, customer letters …etc.
- Work closely with marketing team on digital marketing campaigns & initiatives throughout the year including ATL, Social Media Ads, Google Ads, Email Marketing.etc
Specialist skills / technical knowledge, technical competencies required for this role:
- University degree with 7 years relevant experience of which is at least 1 year in any area of Home Finance Product/ Policy/ Marketing/ Business Development or Operations Understand the market / industry dynamics and key drivers of market conditions
- Good knowledge of UAE Banking practices, Regulations and Risks
- Analytics skills
- Project management skills
- Business management/revenue management background
- Good planning, organization, interpersonal and communication skills.
- Ability to manage conflicting priorities and deadlines
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