Program Marketing Specialist

Description:

Catholic Charities NH is seeking a full-time Program Marketing Specialist to help amplify our mission of providing hope, healing and empowerment to our neighbors in need across New Hampshire.

If you have a keen eye for storytelling, a creative mindset, and a passion for digital marketing, this is your chance to make a meaningful impact in a fulfilling way! As Program Marketing Specialist, you’ll take the lead on our social media presence, providing audiences with an authentic and engaging look into our programs and the lives we impact. You’ll also be a key storyteller, regularly connecting with clients, donors and staff, bringing their experiences to life through writing and video.

Reporting to the Executive Director of Marketing and Communications, you’ll play a key part in growing our brand, reaching new supporters, and strengthening the connection between our mission and the community.

You’re a strong fit if you:

• Are a strong writer, with experience in both long-form and short-form written content
• Have a curious mindset and enjoy uncovering the details that make stories stand out
• Love social media and digital strategy, stay up to date on the latest trends, and have successful campaigns to share from Meta, Instagram, or LinkedIn
• Have a passion for helping others and want your work to support a meaningful mission
• Are excited about professional development, always willing to learn new trends and finding ways to strengthen our marketing
• Take initiative, while recognizing when to collaborate or ask for suppport
• Enjoy collaborating with colleagues and bring a positive, team-oriented attitude

The Program Marketing Specialist will also work closely with our Creative Services Manager on digital content and production (including email), and with the Director of Resident Experience on healthcare services initiatives.

Catholic Charities NH is one of the state’s largest human services organizations, helping neighbors overcome challenges like homelessness, poverty, mental health struggles, isolation, and more. Your work will help us share powerful stories and connect supporters with our mission throughout New Hampshire.

Key responsibilities include:

• Social media

o Manage CCNH’s main social media accounts (Facebook, Instagram, LinkedIn), including posting, scheduling, reporting, and responding to comments and messages

o Work with program staff to find and share compelling stories, “mission moments,” and milestones

o Develop and implement a strategic social media and content plan to engage audiences and grow our brand

o Explore ways to potentially expand our presence on new social platforms (e.g., TikTok, Threads)

o Support individual program pages (Liberty House, New Generation, CareGivers, etc.)

o Design and execute creative paid social media advertising campaigns (Meta, LinkedIn, etc.)

• Content Marketing

o Assist in planning and executing our content marketing strategy to support fundraising, social services, healthcare, and recruitment goals

o Write and edit content that highlights our impact – such as client stories, donor spotlights, resident interviews, program updates, and more – ensuring alignment with audience needs

o Develop content for our print newsletter, Annual Report, impact reports, postcard mailers, and other donor communications

o Contribute to other content marketing initiatives, such as thought-leadership blogs and resource guides

• Digital Communications & Marketing

o Develop written and visual content for email communications, including newsletters, client stories, mission moments, news, event invites, program snapshots, appeals, automations, and more

o Create and send text messages to various donor audiences

o Assist the Creative Services Manager with Google Ads and Google Ad Grant campaigns

o Help design and manage multi-channel campaigns, including digital and programmatic ads

o Assist in creating ads for emerging channels (digital display, connected TV, audio

o Assist the Creative Services Manager in developing and implementing SEO strategies for our digital assets

• Video

o Produce engaging short-form video content highlighting our social services programs for social media, email, and other channels

o Support the development of long-form video content (e.g., client success stories, employee profiles) as needed

• Photos/Visual Communications

o Contribute supplemental photography, as needed

o Develop infographics to enhance social media and digital content.

• Direct Fundraising

o Lead the design and execution of digital fundraising events (Giving Tuesday, NH Gives) to generate support for CCNH programs

• Website development

o Collaborate on ongoing website updates and new content to keep messaging fresh and relevant

• Parish Communications:

o Assist in developing bulletin text, updates, and key information for parishes throughout the Diocese

Requirements:

• Experience creating and executing content marketing strategies (blogs, videos, donor stories, marketing materials) to support goals.
• Success managing social media (Facebook, Instagram, LinkedIn, Twitter), using both organic and paid campaigns to build community and reach objectives
• Strong writing and editing skills, with the ability to engage today’s digital audiences
• Proficiency with social media management tools (like Hootsuite or Facebook Business Manager), Canva, and basic video editing (such as Final Cut Pro)
• Experience with Google Analytics, Google Analytics 4, and email marketing platforms
• Ability to interpret key marketing data (especially from Google Analytics 4 and Meta Business Manager)
• Excellent time management and organizational skills, with a high level of attention to detail
• Ability to work both independently and as part of a team, balancing multiple priorities and deadlines
• Experience working with nonprofit or mission-driven organizations strongly preferred

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Ready to apply? Please include a brief cover letter telling us why you’re the right fit for this role. **Applications without a cover letter will not be considered**

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, marital or familial status, age, or mental or physical handicap.