Programmatic SEO Specialist

About the Role:

We’re hiring Programmatic SEO Specialists to help us scale a portfolio of US-based consumer chat & connection brands (anonymous phone chat lines – non-explicit, PG-13 positioning only).

You’ll work across 5 main brands (mainstream, LGBTQ, Black community, Latino/bilingual, late-night chat) and be responsible for turning our SEO roadmap into repeatable systems:

• City/state/“near me” templates
• Identity/persona pages
• Internal link logic
• Content spreadsheets and upload pipelines

This is not a “publish 5 blogs a month” role. This is for someone who loves large sites, templates, variables, and scale.

What You’ll Do

1. Programmatic Architecture & Templates

• Help design and refine brand-specific templates for:
• City pages
• State hubs
• “Near me” pages
• Identity/persona pages
• Comparison & authority pages
• Translate SEO rules into structured templates (titles, metas, H1s, schema, FAQs, internal link blocks, persona copy blocks).
• Work with devs/implementers to ensure templates are mobile-first, fast, and non-explicit.

2. Content Databases & Page Generation

• Build and maintain master spreadsheets/databases (Sheets/Airtable, etc.) for:
• City / state coverage maps
• URL slugs, titles, metas, intros, internal link targets
• Programmatic variables (city, state, persona type, language, cultural cues).
• Prepare clean upload-ready CSVs / data sources for CMS or custom tooling.
• Work with content writers to define what is fixed vs variable and keep brand personas consistent.

3. Scaling Local & “Near Me” Clusters

• Plan and execute rollouts like:
• 20–50 new city pages per brand per month
• US-wide state hub coverage
• 100+ “near me” pages across brands
• Identity & emotional intent pages (loneliness, late-night, LGBTQ safety, Black community, Latino bilingual, etc.).
• Ensure every generated page respects our rules:
• No parasite SEO
• No shared templates between brands
• Clear hero phone number & safety messaging.

4. Internal Link Logic at Scale

• Design and maintain linking rules (not just individual links):
• City → State → Coverage → Trial → Authority
• Authority → Priority city pages
• Identity/intent pages → trial + relevant cities
• Work with implementers to turn these rules into modules or automation, not one-off manual work.
• Regularly audit internal links for orphans, loops, and missed opportunities.

5. Technical & On-Page Collaboration

• Collaborate with the Tech/SEO Lead on:
• Sitemaps (city, state, guides, comparison, “near me”)
• Canonicals and indexation for large clusters
• Robots.txt & crawl paths to support scale.
• Ensure templates support:
• FAQ / HowTo / LocalBusiness / Breadcrumb schema
• Fast Core Web Vitals (LCP, CLS, TTFB targets).
• Work inside the CMS to verify generated pages render correctly on mobile and match persona/brand.

6. Reporting, QA & Iteration

• Use GSC + Sheets to track:
• Page 2–3 keywords ready for a programmatic push
• Coverage gaps (missing cities, states, personas)
• Performance of different templates/title patterns.
• Run spot checks on random batches of new pages:
• Correct data population
• Non-duplicate intros
• Correct internal links & CTAs
• Non-explicit language & correct brand voice.
• Suggest template-level experiments (new snippet patterns, intro structures, FAQ modules) and roll them out in controlled batches.

You’re a Great Fit If You

• Have 4–6+ years of hands-on SEO experience, with proof of working on large or programmatic sites (hundreds/thousands of URLs).
• Have managed or contributed to local/multi-location SEO at scale (city/state/“near me” structures).
• Are comfortable using spreadsheets as your main weapon:
• Google Sheets / Excel
• VLOOKUP/XLOOKUP, CONCAT, basic formulas, filters, pivot logic.
• Understand how to turn a roadmap into:
• Templates → CSVs → Hundreds of consistent pages.
• Can read GSC, basic analytics tools, and site crawlers (Screaming Frog/Sitebulb) and convert data into structured actions.
• Write and think in fluent, natural American English and can adapt tone for different personas (LGBTQ safety, Black community, Latino bilingual, late-night, mainstream, etc.).
• Are okay working on adult-adjacent / dating / chat brands as long as it’s PG-13, non-explicit.
• Enjoy systems, checklists, and repeatable processes more than one-off “creative campaigns”.

Bonus Points If You

• Have worked on:
• Marketplace/local service sites
• Travel, directories, classifieds, or other heavily geo-based SEO.
• Have experience with:
• Programmatic SEO tooling
• Low-code/no-code stacks (Airtable, Make, Zapier, etc.)
• Basic HTML and schema implementation.
• Can write simple Google Apps Script / Python snippets or are willing to learn just enough to automate boring stuff.
• Have managed US consumer traffic in niches like dating, local services, or entertainment.

What We Offer

• Full-time, long-term role (not a 3-month side project).
• Remote-friendly, async-friendly, outcome-focused culture.
• A clear 4+ month roadmap already in place (technical, content, and scaling phases).
• Opportunity to own the programmatic SEO engine for five distinct US consumer brands.
• A team that:
• Understands SEO deeply
• Avoids shady parasite tactics
• Cares about calls & trials, not vanity traffic.

Job Type: Full-time
Experience:

• SEO: 4–6+ years (Required)
• Programmatic / large-site SEO: 2+ years (Preferred)

Work Location: Remote

Job Types: Full-time, Permanent

Pay: ₹55,000.00 per month

Work Location: Remote