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Project Employee, Media Analytics Analyst

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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This is a temporary position with an expected duration not to exceed (10) months

Position Summary
This position sits within the Marketing Analytics team, whose mission is to drive fan growth through data-driven decision-making. The ideal candidate is a strategic thinker with strong technical skills and a passion for turning complex data into clear, actionable insights—especially through visual storytelling. This role will focus on translating insights from our internal Marketing Mix Model (MMM) into compelling narratives that inform media strategy and investment decisions. Additionally, this person will support the broader Marketing Analytics team with deep-dive analysis, attribution setup, and testing strategy.

Major Responsibilities
  • Partner with the NBA’s Data Science team to interpret and visualize MMM insights, quantifying the impact of paid, owned, and earned media on fan engagement and viewership.
  • Design and deliver clear, visually engaging dashboards and presentations that translate performance trends into strategic recommendations for senior stakeholders.
  • Support the development of media measurement frameworks, including incrementality testing and attribution modeling.
  • Create and manage campaign tracking infrastructure (e.g., UTM links) to ensure accurate performance attribution across channels.
  • Contribute to test design and post-campaign analysis to evaluate marketing effectiveness and inform future planning.
  • Collaborate with cross-functional teams to ensure insights are actionable and aligned with business goals.

Required Education/Professional Experience
  • 1–3 years of experience in media analytics, marketing science, or business intelligence role (ideally in a media, sports, or direct-to-consumer environment).

Required Skills/Knowledge Attributes
  • Hands-on experience with MMM, MTA, or incrementality testing.
  • Strong proficiency in SQL and experience working with large, complex datasets.
  • Expertise in data visualization tools such as Tableau, Power BI, or Looker.
  • Familiarity with marketing and analytics platforms such as DBT, Amplitude, Braze, Kochava, Nielsen, or SimilarWeb.
  • Track record of managing/analyzing paid media performance (i.e. Search, social)
  • Excellent communication skills with a demonstrated ability to translate data into business insights and influence decision-making.
  • Experience with Python or R is a plus.

Salary Range:

$3,000 - $3,450 bi-weekly

Job Posting Title:

Project

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

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