Regional General Manager - Midwest Region

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

LOCATION TYPE: Hybrid. Full time, Exempt

LOCATION DETAILS: Midwest - Louisville, KY - 3865 Produce Rd, Ste 208-209

WORK HOURS: Monday – Thursday 8-5 In Office; Friday 8-5 Work remote.

TRAVEL REQUIREMENTS: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events.

As part of the event operations team during the event season which runs from October through April this role is expected to be available to work 2-3 weekends per month.

HOW YOU WILL MAKE AN IMPACT

As a key leader within our Operations team, the Regional General Manager will drive operational excellence and customer satisfaction across their designated region. In this strategic and highly visible role, you will ensure regional performance goals are met by setting clear direction, empowering your teams, and proactively solving challenges with efficiency and sound judgment.

The Regional General Manager will champion Varsity Spirit’s core values by modeling the highest standards of professionalism and integrity in all interactions—both internally and externally. Your leadership will directly influence team culture, event execution quality, and the overall customer experience, making you essential to the region’s continued success and growth.

WHAT YOU WILL DO

• Provide leadership, and direction to the Regional team that drives operational excellence
• Manage, motivate and retain operations team meeting regularly with the regional operations team.
• Ensure Hiring and Onboarding of team is in accordance with required compliance.
• Management of team’s performance to consistently encourage retention, growth and productivity.
• Collaborate with the regional leadership team to evaluate and conduct annual performance evaluations of team members.
• Oversee, plan, and coordinate the operational and logistical strategies within a given region.
• Oversee all departments such as operations, registration, staffing, etc.
• Partner with sales, marketing and scoring staff.
• Ensures that their region achieves goals in areas such as profitability and customer satisfaction.
• Delegate responsibilities to various team members that sets them up for success.
• Establish and Maintain relationships with various venue leadership, CVB/s, etc.
• Communicate frequently with Varsity Spirit Event Leadership Team
• Partner with Finance, Director of Operational Excellence and Director of Competition Experience to oversee budgeting process.

Additional Job Functions:

• Manage all assets such as (buildings, equipment, insurance, etc.)
• Participate on various committees and/or boards essential to our business both indirectly and
• directly.
• Serves in a high-level management and/or support role at events

QUALIFICATIONS

Knowledge/Skills/Abilities:

• Experience in budgeting and managing expenses for events profitably.
• Ability to problem solve under pressure.
• Proven ability to lead individuals.
• Proficient familiarity with productivity tools such as Microsoft Office Suites with fluency in Microsoft Excel.
• SalesForce experience a plus.
• High level of customer service acumen.
• Excellent organizational skills with the ability to handle multiple tasks simultaneously.
• Exceptional communication and interpersonal abilities to interact with various stakeholders.
• Ability to work independently and collaboratively as part of a team.
• Strong problem-solving skills to handle unexpected customer issues effectively.

Success Indicators:

• Leadership style based on Varsity Brands Core Values of Service, Passion, Integrity, Respect, Innovation, Transparency
• Deep interest and experience in recognizing inefficiency and turning into high-performing teams/processes.
• Passionate about work, detail-oriented, analytical, and excellent problem-solving abilities
• Possess a high level of integrity. Be widely trusted, direct and transparent, with the ability to establish and maintain effective relationships.
• Demonstrated ability to effectively communicate and present to all levels of leadership.
• Customer service oriented and ability to partner with individuals at all levels in many different functional areas of the business.
• Demonstrated ability to execute in an ambiguous environment with competing priorities.

Education/Experience:

• Bachelor’s degree in business or related field or equivalent work experience.
• Minimum of 10 years industry experience.
• Prior experience in a leadership position managing people and profitability.

PHYSICAL REQUIREMENTS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
• During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text
• message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.

#LI-SD1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.