Remote Digital Marketing - EdTech & Ecommerce

About Us:

CodeRobo (https://coderobo.com) is the ultimate online platform for educators to inspire the next generation of coding and robotics enthusiasts. Our platform empowers teachers to seamlessly integrate coding and robotics into their curriculum, fostering creativity and critical thinking in students. No need to invest in physical robots – with Coderobo.AI, educators can harness the power of virtual robots to bring coding and robotics concepts to life in the classroom. Students embark on an exciting learning journey through meticulously crafted courses, complete with engaging missions that make coding and robotics educational and downright fun. Read more at: https://blogs.coderobo.ai.

Responsibilities:

• Digital Strategy: Develop and execute comprehensive digital marketing strategies to promote CodeRobo.AI's educational offerings to teachers and schools.
• Content Creation: Generate compelling content that highlights the benefits of teaching coding and robotics through Coderobo.AI, tailored for both educators and students.
• Search Engine Optimization (SEO): Implement and optimize SEO strategies to enhance CodeRobo.AI's online visibility, ensuring that our platform reaches educators and educational institutions effectively.
• Social Media Management: Manage and grow our social media presence to connect with educators, schools, and students interested in coding and robotics education.
• Email Marketing: Create and execute targeted email campaigns to reach educators and educational institutions, showcasing the unique features of Coderobo.AI.
• Partnership Development: Identify and explore potential partnerships with educational organizations and influencers in the coding and robotics education space.
• Analytics and Reporting: Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Qualifications:

• 2+ years of digital marketing experience
• Content creation skills using Canva, Adobe, video editors, etc.
• Proven experience in digital marketing (Education or EdTech sector is a plus).
• Experience in e-commerce marketing, online sales funnels, or Shopify/WooCommerce
• Experience with email marketing automation for e-commerce (e.g., abandoned cart flows, promotional campaigns).
• Familiarity with conversion rate optimization (CRO), A/B testing, and e-commerce analytics tools.
• Exceptional written and verbal communication skills.
• Proficient in social media management, content creation, and email marketing.
• Results-oriented with the ability to track and analyze campaign effectiveness.
• Self-motivated, creative, and able to work collaboratively in a remote environment.

Good to Have:

• Experience in EdTech + e-commerce is highly desirable.
• Familiarity with affiliate/influencer marketing for online product sales.
• Knowledge of software programming languages such as Scratch, Blockly, or Python is a plus.
• Knowledge of recent trends in robotics is a plus.
• Strong understanding of the education landscape and trends in coding and robotics education.

How to Apply:

Interested candidates should submit their resume, a cover letter detailing relevant experience, and examples of successful digital marketing campaigns to careers@coderobo.ai. Please use "Freelance Digital Marketing Application - CodeRobo.AI"; in the subject line.

Join us in shaping the future of coding and robotics education, and help inspire the innovators of tomorrow with CodeRobo!

Job Types: Full-time, Part-time, Permanent, Fresher, Internship, Freelance
Contract length: 12 months

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Work from home