Remote-Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: Digitalise (digitalise.ca)

Job Type: Full-time

Location: Remote

Work Timings: 5:00 PM-1:00 AM PKT (Mon-Sat)

Salary: 80,000-90,000 PKR

About Digitalise:

Founded in 2014, Digitalise Canada is an Ottawa-based marketing agency recognized for delivering high-impact digital solutions. We specialize in Design, Animation, Creative, Web Development, and Performance Marketing/SEO, proudly serving 80+ clients worldwide.
Our mission is to support small and medium-sized businesses by providing high-quality marketing services and strong branding strategies that drive measurable growth.

Role Overview:

We are looking for a skilled and motivated Performance Marketer / Digital Ads Specialist to join our growing team. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns across various platforms, building effective sales funnels, and using data-driven insights to elevate campaign performance.

This role requires a strong understanding of digital marketing strategies, customer behavior, and performance optimization.

Requirements:

• Proven experience as a Performance Marketer, Digital Media Specialist, or Social Media Marketer
• Strong understanding of marketing automation funnels and campaign workflows
• Hands-on experience running ads on Google, Meta, TikTok, LinkedIn, and Snapchat
• Experience with Google Tag Manager for event creation
• Strong proficiency in conducting keyword research
• Excellent analytical skills with experience using tools like Google Analytics
• Strong communication and collaboration skills — fluency in English is mandatory
• Experience working with international markets is preferred
• Ability to manage multiple campaigns and meet deadlines in a remote environment

Responsibilities:

• Plan, execute, and optimize digital ad campaigns across Google, Meta, TikTok, LinkedIn, and Snapchat
• Develop and manage A/B testing strategies to improve campaign performance
• Analyze market trends, competitor activity, and engagement metrics for continuous optimization
• Conduct keyword research for Google Search Ads
• Create events and tracking tags using Google Tag Manager
• Collaborate with the design team to ensure ad creatives are optimized for best results
• Prepare media plans and create client-facing presentations
• Monitor campaign data, report insights, and recommend improvements

Job Type: Full-time

Pay: Rs80,000.00 - Rs90,000.00 per month

Application Question(s):

• How many years of experience do you have in Performance Marketing or running paid ads (Meta, Google, TikTok, LinkedIn, etc.)?
• Do you have hands-on experience with Google Tag Manager, including event creation?
• Have you managed digital ad campaigns for international markets (e.g., US, Canada, UK, GCC)?
• This role is full-time and requires your full commitment. Are you applying for any part-time job or taking freelance work during these hours?
• What is your expected monthly salary (in PKR)?
• What is your Last drawn monthly salary (in PKR)?
• Have you worked in a remote environment with daily performance monitoring and deadlines?
• Are you comfortable joining a mandatory daily video meeting during the shift (6:00 PM-2:00 AM PKT)?

Education:

• Bachelor's (Required)

Work Location: Remote