Residential Brand Manager

Description:

We’re a category leader in the residential interior design space with a legacy of craftsmanship, innovation, and standout design. At York Wallcoverings, we believe a brand is more than just a logo—it’s how a product feels when someone transforms their space.

Now we’re looking for a Residential Brand Manager to help us scale our impact across digital and physical channels—someone who understands how to weave creative vision with data-driven strategy. If you're as comfortable planning a photoshoot as you are reviewing campaign metrics or guiding creative briefs, you might be our person.

What You’ll Do

• Lead the brand strategy and execution across digital, print, and in-store touchpoints
• Direct 360° campaigns: product launches, seasonal moments, influencer + PR collabs
• Oversee brand content across social, email, paid media, website, packaging & trade shows
• Partner with sales and eCommerce to build brand-consistent tools and customer journeys
• Collaborate with creative teams, outside agencies, and internal stakeholders
• Analyze and optimize using KPIs and performance data
• Own the brand playbook, voice, messaging, and visual identity

Requirements:

Your Toolkit

• 5+ years in brand management or integrated marketing; ideally in a consumer-facing category (home, lifestyle, design, etc.)
• Experience working with agencies, creative direction, digital strategy, and content development
• Hands on experience with digital marketing, including paid search/social, email, influencer/UGC and SEO
• Strong working knowledge of Adobe Suite, CMS, DAM systems, and paid digital tactics
• Comfortable guiding agency partners and working across internal teams
• Equal parts strategic, creative, and detail-obsessed
• Bachelor's degree in marketing, communications, design or related field

Bonus Points If You…

• Have experience in home décor, lifestyle, or design-related brands
• Love trade show planning and understand the power of exceptional sales tools
• Have worked with influencers, press, or led product photoshoots

What Success Looks Like

• Clear, consistent brand presence across every touchpoint
• Engaged customers + high-performing campaigns
• Aligned marketing + sales teams
• Trade shows that turn heads
• A residential brand that becomes unforgettable

Why Join Us?

• Competitive compensation
• Room for growth and expansion as we evolve our brand portfolio
• Creative freedom with leadership support
• A culture of craftsmanship, creativity, and accountability