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Restaurant Marketing Manager
Momofuku
Momofuku was founded by chef David Chang in 2004 with the opening of Momofuku Noodle Bar in New York City. Credited with “the rise of contemporary Asian American cuisine” by the New York Times and named the “most important restaurant in America” by Bon Appétit magazine, Momofuku has restaurants in the New York, Los Angeles, and Las Vegas as well as Momofuku Goods, a line of restaurant-grade products for home cooks.
About the Role
The Marketing Manager will lead restaurant-level marketing efforts across all Momofuku locations, including social media, email, website, events, and guest experience tools. This is a hands-on, strategic role for someone who can balance creative thinking with operational execution—someone who understands restaurants deeply, has strong skills communicating across departments and functions, and knows how to turn marketing into real guest impact.
This person will own the restaurant marketing calendar and collaborate across operations, culinary, design, and external partners to drive awareness, increase traffic, and elevate brand perception. From coordinating influencer campaigns to launching new restaurants, you’ll bring our restaurants to life—online and offline.
Key Responsibilities
Marketing Campaign Management
- Manage the restaurant marketing calendar across all locations—including brand campaigns, email, social, events, and promotions
- Lead campaign execution for major initiatives like new restaurant openings, chef collaborations, and partnership launches
- Collaborate closely with the Ops and Culinary teams to ensure campaigns align with business goals and service execution
- Lead marketing efforts for in-restaurant activations and special events, from concept through execution
- Collaborate with Ops, Design, and external partners to bring events to life and drive buzz both in-store and online
Social Media & Content
- Own day-to-day social media planning, publishing, and reporting for each restaurant brand
- Partner with external photographers, videographers, and content agencies to produce best-in-class creative
- Maintain a strong, differentiated voice for each restaurant across all social platforms, ensuring all content reflects brand values and hospitality
- Build and manage influencer and VIP programs to support new openings, special events, and brand moments
- Coordinate outreach, tracking, and relationship management for key contacts
Digital Communications
- Manage email marketing efforts including calendar planning, list segmentation, design coordination, and performance reporting
- Write and brief effective email campaigns for both brand storytelling and promotional purposes
- Ensure restaurant websites, online listings (e.g. Google, Yelp, OpenTable), and third-party delivery platforms are accurate and up-to-date
- Lead quarterly audits of all digital restaurant touchpoints and coordinate updates with relevant teams
- Monitor and improve searchability and presentation across digital platforms
Performance & Tools
- Track marketing KPIs including social engagement, email performance, and digital reviews
- Own restaurant-level reporting from platforms like Loyalist and Yelp, surfacing trends and opportunities for growth
- Share insights with the Restaurants and Marketing team to improve future campaigns and inform strategy.
Required Qualifications
- 3–5 years of marketing experience, ideally in restaurants, hospitality, or food & beverage
- Strong understanding of social media and content marketing, including creative production workflows
- Proven ability to manage complex cross-functional campaigns from concept to launch
- Excellent written communication and copywriting skills
- Experience with CMS platforms, email marketing tools, social schedulers, and Google Business tools
- Analytical mindset with the ability to use performance data to inform decisions
- Highly collaborative and proactive, with the ability to work independently and as part of a team
- Passion for food, hospitality, and delivering exceptional guest experiences
Preferred Qualifications
- Experience sourcing and managing external contributors such as agencies or freelancers
- Hands-on experience with photography, video production, or design direction
- Experience with tools such as Yelp for Business, OpenTable/Resy, and CRM platforms such as Loyalist
- Prior experience launching or marketing new restaurant openings
WHAT’S IN IT FOR YOU?
Momofuku features an ever-changing, evolving menu, with limitless opportunities for creativity. We offer competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.
The duties of this position may change from time to time. Momofuku reserves the right to add or delete duties and responsibilities at the discretion of Momofuku or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Momofuku is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
PAY SCALE METRICS
The Marketing Manager, Momofuku Restaurants is employed in New York City within a pay band of $70,000 to $85,000 per year. The metrics for each individual pay is as follows: If a candidate meets all of the Required Qualifications, he/she/they are considered qualified for the position and eligible to receive a rate of $70,000 per year. For each Preferred Qualification, the candidate meets, he/she/they are eligible for an additional $3,000 per year.
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