Retail Marketing Manager

COMPANY OVERVIEW

Established in Malmö, Sweden in 1919, Bona is a family-owned company that has been a trusted name in floor care for over a century. We have a global footprint and provide products and systems for installing, renovating, and maintaining floors. We are passionate about delivering solutions that keep floors beautiful and functional year after year and help protect the environment.

Our products are of premium quality and are certified by a variety of international and national environmental organizations. With the most durable finishes in the industry and the only company to offer a full system of sustainable products for floor care and maintenance, we empower all our customers to achieve the best possible results for their floors.

WHY WORK FOR BONA?

As we reflect on our heritage and success, we honor the true heart of Bona – our people. With more than 600 employees and a presence in over 90 countries, we are proud of the hard work, dedication, and commitment our team makes every day to live and uphold our business’s core values – passion, performance, and pioneering. At Bona, we’re not just about floors; we’re about building a workplace where you can shine. With over 100 years of expertise, we’re grounded in innovation, teamwork, and sustainability, and we’re always looking for the next layer of talent to help us polish our legacy.

When you join Bona, every contribution you make helps create a greener planet and leaves behind a legacy you can stand on. Our commitment to sustainability extends beyond our products. By prioritizing renovation over replacement, we reduce environmental impact while delivering durable and beautiful solutions. Joining Bona means becoming part of a team that’s shaping the future of flooring with care for our planet and the communities we serve.

We’re here to help you floor the competition, starting with your next big opportunity. Just like our products, we believe in durability—offering a career built to last. If you’re ready to join a team that values innovation as much as integrity, kindness, and professionalism, let’s bring out the beauty in your career.

POSITION PURPOSE

The Retail Marketing Manager is responsible for developing and executing consumer-focused marketing initiatives to drive awareness, engagement, and sales growth across Bona’s retail channels. This role oversees the implementation of retail campaigns, digital programs, in-store marketing, and promotional activities designed to strengthen brand presence and achieve business objectives. Partnering closely with internal teams—including Sales, eCommerce, Product Management, and Creative—as well as external agencies, this individual ensures marketing plans are executed effectively, on time, and on brand. The Retail Marketing Manager will leverage strong strategic thinking, project management, and analytical skills to optimize performance, enhance customer experience, and align marketing initiatives with overall company goals. The Retail Marketing Manager will demonstrate excellent analytical, communication, and organizational skills, high accuracy, and attention to detail and will contribute to a positive team atmosphere.

POSITION QUALIFICATIONS AND JOB DUTIES

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

• Bachelor’s Degree in Marketing, Business, or related field required; MBA with an emphasis in Marketing, Strategy, or Research is a plus
• 7+ years of experience in marketing, brand management, product management, and/or digital/social marketing; experience in consumer products and retail channels is strongly preferred
• Proven ability to develop and execute integrated marketing plans across digital, social, and traditional media channels
• Strong project management skills with the ability to balance multiple priorities and meet deadlines in a fast-paced environment
• Excellent written and verbal communication skills with the ability to collaborate effectively across business functions at all levels of the organization
• Experience collaborating cross-functionally across multiple departments to deliver cohesive campaigns and on-brand content
• Analytical mindset with experience monitoring campaign performance, identifying insights, and translating data into actionable recommendations
• Self-starter with demonstrated initiative, adaptability, and a continuous improvement mindset
• Extensive working knowledge of PC functions and Microsoft Office programs including Word, Excel, Outlook, PowerPoint, etc.
• Willingness to travel for trade shows, meetings, or events as needed

JOB DUTIES:

• Develop and execute integrated marketing strategies for Bona’s retail product lines, aligning all initiatives with brand objectives and business goals.
• Oversee execution of retail-specific campaigns, promotions, and programs across digital, social, and traditional channels to engage target audiences and drive sales.
• Collaborate with eCommerce and Creative teams to develop impactful content, product imagery, and digital assets tailored to retail audiences.
• Design and manage sampling and promotional programs, ensuring effective rollout, performance tracking, and communication across teams.
• Partner with the Global Digital Marketing Manager on digital ad campaigns, SEO strategies, and email marketing initiatives to enhance consumer engagement.
• Work closely with the eCommerce team to ensure product pages feature accurate, optimized, and up-to-date content.
• Coordinate in-store marketing initiatives, including signage, point-of-sale displays, and promotional collateral, ensuring consistent brand presentation.
• Support Sales in planning and executing retail trade show activities, including booth branding, collateral development, budgeting, and logistics.
• Develop and maintain a deep understanding of Bona’s retail customer segments to inform marketing strategies and tactical execution.
• Foster collaboration and strong working relationships with cross-functional partners—including Sales, Product Management, Supply Chain, Finance, and R&D—to ensure alignment and synergy across projects.
• Monitor market trends, competitive activity, and consumer insights to identify new opportunities and refine marketing strategies.
• Prepare reports and presentations summarizing campaign performance, key learnings, and recommendations for optimization.
• Able and willing to work necessary hours to meet all project deadlines; travel when necessary.
• Develop mutually beneficial, respectful, and effective relationships with peers to ensure seamless coordination between departments, maximize synergy, and maintain a shared vision, strategy, and focus.
• Other Duties – Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS

• Must be able to remain in a stationary position 50% of the time.
• Must be able to bend, climb stairs, and continuously stand or walk 25% of the time.
• Must be able to occasionally move within the office to access file cabinets, office machinery, etc.
• Must be able to lift 10-20 pounds (packages, copy paper, boxes, etc.)
• Must be able to communicate effectively by listening and in both written and verbal forms.

WORK ENVIRONMENT

• Generally, works in an office environment but may occasionally be required to perform job duties outside of the typical office setting.
• This position regularly requires large amounts of time to be spent using and viewing computer screens and equipment, which generally entails regular and repetitive motions.
• May occasionally be exposed to fumes, airborne particles, or chemicals. All safety procedures should be adhered to in each of these situations.

EQUAL OPPORTUNITY EMPLOYER

Compensation Range: $95,000 to $115,000 per year

Bona offers a competitive total rewards package including 401k with employer match, PTO, medical, dental, vision, life, and disability insurance, career advancement opportunities, and a broad range of other benefits. Learn more about our open positions and employee benefits at https://www.bona.com/en-us/about-bona/work-with-us/

For more information regarding our total rewards package, please see our Employee Benefits Handbook. Please note, benefits are re-evaluated on an annual basis and are subject to change.

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience, and may fall outside of the range provided. The compensation range listed above may encompass base salary, performance-based bonuses, and commission opportunities, if applicable.

Bona provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Bona maintains a drug-free workplace and performs pre-employment drug screens and background verification checks.

Job Type: Full-time

Pay: $95,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Application Question(s):

• Do you have experience developing and implementing marketing strategies from start to finish?
• Do you have any marketing experience within retail channels?
• Do you have experience using data and analytics to drive campaigns and decision making?
• What are your compensation expectations? ($/year)
• Bona maintains a drug-free workplace and performs pre-employment drug screens and background verification checks. Are you willing to undergo a background check and drug screen, in accordance with local law/regulations?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 6 years (Required)
• consumer products: 3 years (Preferred)
• Project management: 3 years (Preferred)

Ability to Commute:

• Englewood, CO 80112 (Required)

Work Location: Hybrid remote in Englewood, CO 80112