Retail Merchandiser

Retail Merchandiser (Fashion / Footwear)

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in MEA & APAC and connecting with a diverse and aspirational audience.

Job Summary:

The Retail Merchandiser is responsible for shaping and driving the seasonal product and channel strategy across distributor-led markets. This role ensures the right product is placed in the right channel, grounded in strong commercial analysis and consumer understanding. Operating in a distributor model, the role focuses on influencing partners rather than direct execution, translating product and campaign performance into forward-looking recommendations that drive sell-through and optimize the business.

Key Responsibilities:

• Define seasonal assortment strategy by channel and account , ensuring the right product mix aligned with consumer, price architecture, and market needs
• Develop clear product allocation and channel segmentation recommendations (e.g., key franchises, depth vs breadth, exclusivities)
• Partner with distributors to influence buying decisions, order composition, and product prioritization , ensuring alignment with brand and commercial strategy
• Analyze product performance (sell-through, stock cover, size curves, lifecycle performance) based on distributor data to identify risks and opportunities
• Evaluate campaign performance and its impact on sell-out, translating insights into concrete actions and recommendations for future seasons
• Build and deliver regular performance reports and dashboards , providing clear recommendations to distributors and internal stakeholders
• Act as a key contributor to the Business Unit planning process , with strong input on:
• Channel strategy (role of each distributor/account, segmentation, growth opportunities)
• Product strategy (assortment structure, key franchises, pricing tiers)
• Collaborate closely with Sales, Marketing, Planning, and Trade Marketing teams to ensure alignment between product strategy, campaigns, and distributor execution
• Guide distributors on assortment gaps, pricing architecture, and lifecycle management , ensuring continuous optimization of the business
• Support forecasting and demand planning discussions with data-backed recommendations, recognizing final decisions sit with distributor partners

Qualifications & Skills:

• Bachelor’s degree in Business, Marketing, Merchandising, or related field
• 3–5 years of experience in retail merchandising, preferably within fashion or footwear brands operating in distributor-led markets
• Strong understanding of distributor business models and indirect go-to-market structures
• Proven ability to influence external partners without direct authority , driving alignment through strong commercial arguments
• Strong product mindset , with the ability to curate assortments based on consumer, trend, and performance insights
• Advanced skills in Excel and Power BI , including report building and dashboard creation
• Strong analytical capabilities, with the ability to translate data into clear, actionable insights and recommendations & to decision making
• Experience leveraging AI tools to enhance analysis, reporting
• Strong communication and stakeholder management skills across cultures and markets
• High level of ownership, proactivity, and attention to detail