Retail & Online Sales Manager

Retail & Online Sales Manager

Location: UAE — Abu Dhabi & Dubai (regular travel between branches required)

Purpose: Own the performance of all three sales channels — Branch 1 (Abu Dhabi), Branch 2 (Dubai), and the online store. This person is the single accountable leader for driving revenue growth, customer experience, and team management across every place the business sells.

Key Responsibilities:

• Sets and tracks weekly and monthly sales targets for each channel — and is personally accountable for hitting them
• Visits both branches regularly — Abu Dhabi and Dubai — to assess performance, coach staff, audit store standards, and identify on-the-ground opportunities to increase sales
• Identifies and acts on sales opportunities: upselling, cross-selling, peak trading periods, footfall patterns, and conversion improvement
• Manages, coaches, and holds accountable the sales associates at each sales point.
• Ensures a consistent brand and customer experience across all three channels
• Monitors stock levels per channel and coordinates with the CFO on inventory allocation to maximise sell-through
• Develops and implements in-store and online sales initiatives — promotions, events, product launches — in coordination with the Brand & Marketing team.
• Reports channel performance weekly to COO & CFO — sales, conversion, traffic, issues, and recommendations
• Resolves escalated customer complaints that branch or online managers cannot handle
• Leads the weekly sales team meeting across all channels
• Feeds customer insights, bestseller data, and product feedback to the COO and the Creative team to inform collection decisions

You are NOT right for this role if:

• You escalate every decision to COO or CEO.
• You are not comfortable spending significant time on the road between Abu Dhabi and Dubai
• You have never owned a revenue target and been held accountable for it
• You manage people by email rather than presence

What success looks like in 90 days:

• Both branches visited a minimum of once per week each
• All sales channels have weekly targets set, tracked, and reported
• A clear sales improvement plan is in place for the weakest channel
• Team members have clear KPIs, SOPs and are operating independently
• Monthly sales report delivered to COO without being asked
• Month 3 sales are measurably higher than Month 1

Profile:

• 5-10 years retail management experience, ideally in fashion, jewelry, or luxury accessories
• Proven track record of growing sales — not just managing them
• Experience managing multiple locations across Emirates is strongly preferred
• GCC market experience essential — understands the UAE customer and buying behaviour
• Strong communicator in Arabic and English
• Comfortable with Shopify or similar e-commerce platforms
• Must have a valid UAE driving licence and own transport, or willingness to travel regularly between AD and Dubai

Estimated Salary: AED 10,000–14,000/month + performance bonus tied to sales targets & KPI.

Pay: AED10,000.00 - AED15,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Similar: 8 years (Preferred)

Location:

• Abu Dhabi (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person