About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast.

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers.

About the role

We’re looking for a solution-oriented Retention and CRM Specialist to join our Retention Marketing team. In this role, you will focus on launching and maintaining CRM programs that reduce churn, increase loyalty, and maximize customer lifetime value. Collaboration is critical, working closely with our Brand, Creative, and Digital Product teams to drive brand loyalty and enhance the customer experience.

What you'll do

• Support the development and execution of retention strategies across onboarding, engagement, and reactivation to drive retention, lifetime value, repeat purchase rate, and satisfaction
• Build, QA, and launch campaigns and automated flows across all CRM channels, including email, SMS, direct mail, and referral
• Execute campaigns end-to-end, including creative briefing and feedback, segmentation, personalization, dynamic content, and scheduling
• Own the ad hoc marketing calendar, partnering with Brand Management to ideate winning concepts
• Act as a strategic partner for cross-functional customer initiatives, including product launches, subscriber experience improvements, and the launch of a loyalty program
• Use analytics tools to assess campaign performance across key engagement and retention KPIs and share insights broadly to support optimization and roadmap planning
• Set-up and execute A/B and multivariate testing across subject lines, messaging content, timing, offers, and channels to refine messaging and improve business outcomes

Who you are

• Analytical and Detail-Oriented: You enjoy working with numbers to uncover trends and have excellent QA skills.
• Inclusive Partner: You thrive in a dynamic, cross-functional environment and value building open, respectful relationships.
• Curious Thinker and Growth-Oriented: You look for ways to improve processes and enjoy learning new approaches.
• Resilient and Solutions-focused: You are proactive, comfortable supporting multiple projects, and take initiative to propose improvements.
• Customer-Centric: You prioritize the needs and experiences of our customers. You use empathy and insight to guide your work.

What you'll need

• CRM experience: 2-4 years of CRM, retention, or lifecycle role in retail, consumer products, or e-commerce. Subscription experience preferred.
• Functional expertise: Deep understanding of industry best practices, including A/B testing frameworks, contact strategies, targeting and segmentation, and retention KPIs.
• Technical acumen: Hands on experience in ESPs (Iterable or Klaviyo preferred) and proficiency with BI Tools (Omni or Looker). Familiarity with direct mail or referral platforms is a plus.
• Communication: Clear and concise in both written and verbal communication.

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.
LI-#Remote

Compensation

Pay Range: $68,000 - $85,000

Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

What We Offer

Health & Wellness

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Talkspace
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities

Financial & Career Support

• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend

Family & Flexibility

• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance

Time Off

• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas - New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work