Riverhouse Hospitality: Director of Social Media & Content Creation

About Riverhouse Hospitality: Riverhouse Hospitality is an award-winning Connecticut Event

Venue and Catering Group creating unforgettable weddings, private events, corporate gatherings, and special occasions across our stunning fixed venues, Lady Kate Connecticut River cruise boat, off-premise catering and bakery. Our portfolio includes:

• The Riverhouse at Goodspeed Station
• The Society Room of Hartford
• Riverhouse Cruises
• Riverhouse Catering
• Creative Cakes by Donna

Our mission: Deliver sophisticated, heartfelt, and celebratory experiences that make memories last forever—with impeccable food, service, and backdrops.

We're seeking a creative, energetic, and results-driven individual to own our digital voice, drive leads, and showcase the full Riverhouse Hospitality portfolio through beautiful, engaging content.

Schedule & Location

• Hybrid (office and remote with regular in-person presence for event content capture)
• Full-time (40 hours/week)
• Attend weekday and weekend events across venues (Haddam, Hartford, and off-site) during peak seasons (spring through fall wedding season) for live shoots and behind-the-scenes content creation
• Based in Connecticut; ideal proximity to Haddam/Hartford for easy travel

Key Responsibilities

• Develop and execute strategic monthly content calendars and branding guidelines that align with goals: driving venue inquiries/bookings, increasing wedding leads, cross-promoting all services (venues, catering, cakes, cruises), and highlighting awards/client review/excellence
• Hands-on creation and posting of daily/weekly content across platforms: short-form videos (Reels, TikToks, Stories—venue tours, wedding highlights, food prep, cake reveals, fun/celebratory moments, behind-the-scenes team energy) and high-quality photos/carousels (elegant setups, romantic details, guest reactions)
• Appear on-camera or direct others (staff, hosts, real couples/guests) for authentic, relatable storytelling; mix elegant/luxury shots with heartfelt romantic narratives and fun, celebratory vibes
• Write compelling captions that blend sophistication, emotion, and subtle calls-to-action (e.g., "DM to book your tour" or "Link in bio for packages")
• Manage community engagement: Respond to comments/DMs quickly (aim for same-day/24-hour), nurture inquiries into leads, share user-generated content, and build loyalty with past clients
• Manage content on websites and marketing platforms (Knot/Wedding Wire, Zola, etc.)
• Track and analyze performance (engagement, reach, website traffic, lead inquiries) via Meta Business Suite and platform analytics; report monthly insights and optimize for better results
• Collaborate with venue managers, catering team, and owners to source fresh content at events (weekend shoots) and promote seasonal offers, new packages, or awards
• Grow presence on TikTok for younger audiences while strengthening Instagram/Facebook; integrate content to drive traffic to our websites (theriverhouse.com, hartfordsocietyroom.com, riverhousecatering.com, riverhousecruises.com etc.)
• Assist with paid social (Meta Ads for lead gen, boosted event posts) as needed Requirements (Must-Haves)
• 3–7 years hands-on social media experience (mid-level; hospitality, weddings, events, or luxury/lifestyle brands strongly preferred)
• Strong portfolio of visual content you've created/managed—especially short-form video, event photography, and on-camera/relatable posts; links or examples required with application
• Proficiency in creation tools: CapCut (or similar) for video editing, Canva/Adobe Express for graphics, Meta Business Suite for scheduling/analytics
• Excellent eye for aesthetics: Able to capture elegant luxury, heartfelt romance, and fun celebration in photos/videos
• Solid understanding of Instagram and Facebook (primary platforms); familiarity with TikTok trends and short-form best practices
• Strong writing for brand-aligned captions (elegant yet warm and engaging)
• Self-starter comfortable with high autonomy in a small team; proactive communicator
• Reliable transportation and flexibility for weekend/on-site event coverage in CT
• No Moonlighting

Nice-to-Haves

• Direct experience in hospitality, weddings, or events (understanding of seasonal peaks, client inquiries, vendor coordination)
• Experience running paid social ads (Meta Ads Manager) for lead generation
• Advanced video editing skills or on-camera comfort
• Familiarity with website integration (embedding forms, driving traffic to booking pages)

What We Offer

• Competitive salary: $62,000–$70,000 base (depending on experience/portfolio; negotiable) +potential performance bonuses tied to lead growth
• Hybrid flexibility with remote work some days
• Opportunity for real impact in a passionate, growing hospitality group
• Creative freedom to shape our brand voice and experiment with trends
• Professional development (tools, courses) and exposure to high-end events
• PTO, health insurance %, 401(k) with match

To Apply Email your resume, portfolio links (Instagram/Facebook/TikTok examples, video reels, event content), and a short note: Why you're excited about Riverhouse Hospitality and one quick idea you'd test in your first month to drive wedding inquiries. Send to tfurrer@theriverhouse.com

We're excited to find someone who loves creating content that turns viewers into visitors—and visitors into lifelong memories

Pay: $62,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: Hybrid remote in Haddam, CT 06438