SaaS Marketing Strategy Lead

Job Description:

About the Role:

Key Responsibilities

• Develop and execute comprehensive SaaS marketing strategies to achieve growth and revenue goals
• Collaborate on product positioning, messaging, and go-to-market strategies
• Conduct market research, competitor analysis, and customer segmentation to identify opportunities
• Plan and execute product launches with cross-functional teams
• Provide thought leadership through content, speaking, and industry engagement

• Plan and oversee demand generation, lead nurturing, and conversion optimization campaigns
• Manage multi-channel marketing including SEO, SEM, PPC, email, content, and social media
• Create customer lifecycle marketing programs (onboarding, activation, retention, expansion)
• Implement ABM (Account-Based Marketing) strategies for enterprise clients

• Monitor KPIs, analyze campaign performance, and optimize strategies based on data insights
• Track and report marketing-attributed revenue and pipeline contribution
• Forecast marketing pipeline and revenue impact
• Analyze SaaS metrics: CAC, LTV, MRR, churn rate, and conversion funnels

• Build and lead a high-performing marketing team with a focus on innovation and accountability
• Collaborate with sales, design, and product teams to align marketing strategies with business objectives
• Build sales enablement materials and support revenue team
• Lead coordination between marketing, sales, product, and customer success teams

• Own and manage annual marketing budget with ROI accountability
• Manage relationships with marketing agencies, vendors, and contractors
• Allocate resources effectively across channels based on performance data

• Develop strategic partnerships and co-marketing initiatives
• Organize webinars, virtual events, and industry conference participation
• Build customer advocacy programs (case studies, testimonials, referrals)
• Manage affiliate and partner marketing programs

• Stay updated with the latest SaaS trends, AI tools, automation platforms, and growth frameworks
• Implement growth hacking strategies and experimentation frameworks
• Test new channels, tools, and tactics to drive scalable growth

Technical & Marketing Skills Required

• Proven experience in SaaS product marketing, B2B lead generation, and growth strategy
• Experience with product marketing and go-to-market strategy
• Understanding of ABM (Account-Based Marketing) tools and strategies
• Familiarity with SaaS metrics: CAC, LTV, MRR, ARR, churn rate analysis

• Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other PPC platforms
• Hands-on experience with A/B testing, retargeting, and conversion rate optimization (CRO)

• Strong understanding of SEO/SEM, content marketing, and growth hacking
• Knowledge of AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, Copy.ai, etc.)

• Strong understanding of marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.)
• Experience with email marketing platforms (Mailchimp, ActiveCampaign, SendGrid)
• Knowledge of customer success platforms (Gainsight, ChurnZero)

• Proficiency in analytics tools: Google Analytics 4, Search Console, SEMrush, Ahrefs, Hotjar, Mixpanel
• Experience with marketing attribution models (first-touch, multi-touch, time-decay)
• Understanding of funnel optimization and conversion tracking

• Familiarity with event marketing platforms (Zoom, Hopin, Bizzabo)
• Experience with partner/affiliate management platforms

Desired Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
• 5+ years of experience in SaaS marketing or digital strategy leadership
• Proven track record of achieving pipeline and revenue targets
• Experience leading marketing teams (2-5 members minimum)
• Demonstrated success in scaling a SaaS product (include specific ARR/MRR growth examples)
• Strong analytical mindset with a passion for data-driven decision-making
• Excellent communication, leadership, and team management skills
• Strong presentation and stakeholder management skills
• Ability to deliver measurable growth in a fast-paced environment
• Experience working in a startup or high-growth environment
• Entrepreneurial mindset with complete ownership of marketing outcomes

Key Performance Indicators (KPIs)

• Monthly Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets
• Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratio optimization
• Marketing-attributed revenue and pipeline contribution
• Website traffic, conversion rates, and engagement metrics
• Content performance and lead nurture effectiveness
• Team productivity and campaign ROI

What We Offer

• A creative and collaborative work culture
• Opportunity to lead and scale global SaaS marketing initiatives
• Access to the latest marketing and AI tools
• Attractive compensation and performance-based growth opportunities
• Complete autonomy to build and execute marketing strategy
• Direct impact on company growth and revenue