Job Overview
We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our marketing initiatives and drive sales growth. The ideal candidate will possess a comprehensive understanding of both traditional and digital marketing strategies, with a strong focus on performance marketing and e-commerce. This role requires creativity, analytical skills, and the ability to manage multiple projects simultaneously while collaborating with various teams.
Duties
- Develop and implement comprehensive marketing strategies that align with business goals, focusing on multichannel marketing efforts.
- Manage social media marketing campaigns across various platforms, including Facebook Advertising, to engage target audiences effectively.
- Create compelling content for various channels, including email marketing, blogs, and website copy, ensuring alignment with brand messaging.
- Lead advertising sales efforts by identifying new opportunities in both print advertising and digital platforms.
- Collaborate with product management teams to develop marketing materials that support product launches and promotions.
- Implement marketing automation tools to streamline processes and improve efficiency in campaign execution.
- Conduct market research to identify trends, customer needs, and competitive landscape insights that inform strategic decisions.
- Manage budgets for marketing initiatives while ensuring effective allocation of resources.
Experience
- Proven experience in sales and marketing management roles with a strong track record of driving growth through innovative strategies.
- Proficiency in digital marketing techniques including content marketing, email marketing, performance marketing, and e-commerce solutions.
- Familiarity with Adobe Creative Suite for creating visually appealing marketing materials.
- Knowledge of WordPress for website management and HTML for basic web editing tasks.
- Strong analytical skills with the ability to interpret data from Google AdWords and other analytics tools to inform decision-making.
- Excellent copywriting skills with a focus on creating engaging content tailored to diverse audiences.
Job Types: Full-time, Part-time
Benefits:
- Employee discount
- Flexible schedule
- Happy hour
- Health insurance
- Paid time off
- Vision insurance
Work Location: Remote