Sales and Marketing Coord

Duties and Responsibilities

1. Develops, implements, and executes community marketing events and initiatives, including digital marketing campaigns to generate sufficient inbound leads for the sales team to meet budgeted occupancy goals.
2. Tracks outcomes and adjusts digital marketing, email and social media campaigns, website updates, SEO, and online advertising strategies, as needed.
3. Oversees administrative tasks related to IL, AL, MC residency applications, deposits, assessments, and agreements. Collects and routes application fees, entrance fees, deposits, and other admission-related charges to the billing department.
4. Utilizes CRM software to record activities with prospects, contacts, and referrals, and generate reports to include all demographic, personal interest, referral source, as required by procedure.
5. Possesses a thorough knowledge of all residency agreements and accurately interprets the agreements to potential and current residents, family members, and other stakeholders.
6. Coordinates new resident orientation activities, materials, and events.
7. Serves as a primary contact for incoming residents and their families for all details associated with pending moves and waiting list activities.

8. Collaborates with department managers to ensure unit renovations and preparedness for occupancy.
9. Tracks and reports renovations of open and reserved IL, AL, MC units to maximize revenue.
10. Works closely with and assists with all sales and marketing tasks.
11. Regularly reviews and updates campus collateral materials and website, ensuring professional, accurate and up-to-date content.
12. Takes inbound calls during regular working hours when the sales team is unavailable.
13. Reports unusual resident behavior or concerns expressed by family members, visitors, or others to supervisory personnel.
14. Attends required meetings and training sessions and continually updates knowledge of current trends and regulations.
15. Performs other duties as assigned by the Executive Director or Regional Vice President of Operations.

Job Requirements

Required: high school diploma or equivalent with prior experience in customer service, sales, advertising, and marketing.
Preferred: bachelor’s degree and prior experience with CRM software, SEO, social media platforms, email marketing, and online advertising.

What We Offer

• Competitive salary based on experience and qualifications
• On-site dining with options and a Starbucks on campus
• Bargain Room
• Gift shop
• Daily Pay
• 401k with company match!
• Paid Time Off
• Holiday Pay
• 24/7 employer assistance programs (EAP) to help resolve problems that may occur (personal, financial, marital, legal)
• Full and Part time staff are eligible for medical, dental and vision options and more.