Sales and Marketing Coordinator

About Ulanzi

Ulanzi is a dynamic and innovative brand specializing in comprehensive video shooting solutions and camera accessories, including professional tripods, mobile phone gear, video lights, and audio equipment for content creators, photographers, and videographers. We empower creators to make video shooting simpler and more professional.

Position Summary

The Sales and Marketing Coordinator is a key supporting role responsible for coordinating and executing both sales and marketing initiatives to drive brand visibility and support revenue growth. This role requires a highly organized, proactive, and creative individual who is passionate about camera gear, videography, and the creator economy.

Key Responsibilities

Marketing Support & Execution (Approx. 60%)

• Content and Social Media: Assist in the planning, scheduling, and posting of content across Ulanzi's social media platforms (e.g., Instagram). Monitor engagement and respond to community inquiries.
• Campaign Coordination: Help coordinate marketing campaigns for new product launches, promotions, and seasonal events, ensuring timely execution across all relevant channels.
• Influencer & Partnership Coordination: Assist in managing outreach and communication with content creators, affiliates, and media partners for product reviews and collaborations.
• Marketing Collateral: Coordinate the development and distribution of marketing materials (e.g., digital brochures, product sheets, presentation decks) ensuring brand consistency.

Sales Coordination & Administration (Approx. 40%)

• Sales Enablement: Support the sales team by organizing and preparing sales materials, product samples, and presentations for B2B partners, distributors, and large retailers.
• Data Management: Maintain and update the data.
• Order & Logistics Support: Coordinate with internal logistics/operations teams to ensure timely and accurate fulfillment of sample requests, marketing shipments, and partner orders.
• Market Research: Conduct basic market and competitive analysis to identify new sales opportunities, industry trends, and pricing strategies for Ulanzi products.
• Customer/Partner Communication: Handle routine product information inquiries from sales team.

Required Qualifications and Skills

• Experience: 1-3 years of proven experience in a Sales Support, Marketing Assistant, or Coordinator role, preferably within the consumer electronics, photography, or video/content creation industry.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Technical Proficiency:
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace.
• Familiarity with social media management platforms and analytics tools.
• Key Competencies:
• Exceptional organizational skills and meticulous attention to detail.
• Strong written and verbal communication skills.
• Proven ability to multitask and manage competing priorities in a fast-paced environment.
• Proactive, self-motivated, and eager to learn about new marketing technologies and sales strategies.
• A passion for the video/photo gear industry and the Ulanzi brand is a significant advantage.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Benefits:

• Commuter assistance
• Food provided
• Leave encashment

Ability to commute/relocate:

• Mohan Nagar, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)