Sales and Marketing Director

Position Overview
We are seeking a Sales & Marketing Director to lead and execute all marketing initiatives for our agency. This role blends strategic planning with hands-on execution and is ideal for someone who enjoys building brand presence, driving inbound opportunities, and supporting a professional sales team.

The Sales & Marketing Director will be responsible for developing, managing, and executing our marketing strategy across digital platforms while supporting growth initiatives for both personal and commercial lines.

Key Responsibilities

• Develop and execute an overall marketing strategy aligned with agency growth goals
• Manage and update the agency website, including content, SEO, and basic analytics
• Oversee all social media platforms (Facebook, LinkedIn, etc.) and content scheduling
• Create marketing campaigns to support new business production and retention
• Coordinate email marketing, newsletters, and client communications
• Manage relationships with outside vendors (web developers, designers, printers, etc.)
• Track and report marketing metrics and ROI
• Collaborate with agency leadership and producers to support sales initiatives
• Ensure consistent branding and messaging across all platforms

Qualifications

• 3+ years of marketing experience, preferably in insurance, financial services, or professional services
• Strong understanding of digital marketing, social media, and website management
• Experience with content creation, branding, and campaign development
• Working knowledge of SEO, email marketing platforms, and analytics tools
• Excellent written and verbal communication skills
• Self-motivated, organized, and able to manage multiple projects

Insurance experience is a plus but not required

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Work Location: In person