Sales and Marketing Manager

TLC Purpose:

We exist to serve our guests with high-quality, hand-crafted, back-porch-inspired food and drinks with authentic Texas hospitality in a relaxed and welcoming atmosphere. Our aim is to ensure that our food and hospitality make it worth it for every guest on every visit. We call that Coastal Comfort.

The TLC Sales and Marketing Leader drives guest acquisition, retention, and event revenue through consistent, proactive, trackable, and systemized outbound sales and marketing. This role is responsible for all day-to-day outbound sales efforts, event lead generation, marketing execution, reporting, content coordination, and vendor management for both the restaurant and event business.

Outbound sales experience and strong Austin-area connections are required.

This is a Full-time, on-site sales and marketing leadership position with specific accountability to sales-building results.

Responsibilities:

Outbound Sales & Lead Generation

• Plan for and execute DAILY outbound outreach via a CRM
• Build prospect lists (corporate, schools, concierges, local orgs)
• Track outreach, follow-ups, and conversions
• Respond quickly to event inquiries
• Maintain a clean, accurate CRM

Event Sales Support

• Build/update event menus and pricing sheets
• Assist with event planning logistics and timelines
• Manage client communication until operational handoff
• Execute clean handoff to FOH/management

Vendor & Agency Management

• Serve as point of contact for SEO team, Happy Media, and marketing vendors
• Ensure all content and campaigns are delivered accurately and on time

Reporting & Analytics

• Track weekly/monthly marketing performance
• Report on lead pipeline, social/email metrics, event inquiries, and ROI
• Review third-party spend and performance

Marketing & Digital

• Build and schedule Toast email/SMS campaigns
• Manage Google, Yelp, OpenTable, Rewards Network and delivery platforms
• Coordinate social content and production with vendor
• Update website menus, events, pop-ups, and landing pages
• Maintain in-house marketing materials (app cards, table tents, QR codes)

Requirements:

• 5+ years of outbound sales experience (email/DM outreach, cold outreach, pipeline management)
• Strong connections or familiarity with the Austin market
• Experience with CRM tools
• Experience managing digital marketing platforms and vendors (including SEO)
• Strong communication, writing, and organizational skills
• Ability to manage multiple projects and deadlines
• Ability to work onsite at TLC Austin with a reliable source of transportation
• Experience with Toast, OpenTable, Google Business, and Yelp
• Experience with CRM tools such as Hubspot, Apollo AI, etc
• Experience with Triple Seat, EventUp, Canva

Success Indicators (KPIs)

• Increased transaction count YoY
• Increased event inquiries and event revenue
• Improved Loyalty Program participation
• Growing email/SMS engagement
• Growth in reservation business through 3rd party vendors (ex. Open Table)
• Clean, complete event handoff to operations
• Accurate weekly reporting to senior director team and ownership

Compensation

$50,000-$60,000 base with event commission bookings

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Employee discount
• Paid time off
• Professional development assistance

Work Location: In person