Sales Assistant

Company Description

At Capti, our mission is to transform literacy solutions and empower students to reach their full potential. We combine innovative literacy technology with expert professional learning to improve reading outcomes nationwide. Our flagship product, ReadBasix, is a validated foundational reading platform that quickly and reliably identifies the root causes of secondary students’ reading difficulties—including characteristics of dyslexia—and provides actionable data to guide instruction. Our experienced Literacy Team partners with educators to interpret assessment data, optimize curricula and interventions, and deliver targeted, research-based professional development.

Capti is at the forefront of integrating artificial intelligence (AI) and natural language processing (NLP) into literacy research, leveraging these technologies to improve assessments and inform data-driven interventions.

To learn more, please visit capti.com.

Sales Assistant – Capti

Capti is growing, and we’re looking for a motivated Sales Assistant to join our team! This is an ideal role for someone passionate about education technology and eager to build a career in sales development and account management. It’s also a great stepping stone toward a future Sales Executive position.

What You’ll Do

As a Sales Assistant at Capti, you’ll play an essential role in supporting our sales operations, outreach, and customer engagement. You’ll help us connect with schools, educators, and administrators who can benefit from our literacy and assessment solutions—and have the opportunity to manage smaller sales independently.

Responsibilities

• Support the sales team with lead research, outreach, and follow-up tasks
• Manage inbound and outbound communication with school districts and educators
• Qualify leads via email and phone
• Maintain and update CRM data (HubSpot or similar systems)
• Schedule demos, manage sales calendars, and track outreach activities
• Prepare sales presentations, proposals, and quotes
• Assist with marketing initiatives such as email campaigns
• Provide administrative support to the Sales and Customer Success teams

What We’re Looking For

• Bachelor’s degree in Business, Marketing, Education, or a related field (or equivalent experience)
• Strong organization, attention to detail, and self-motivation
• Excellent written and verbal communication skills
• Collaborative mindset with the ability to work effectively on a small team
• Familiarity with CRM tools, email marketing software, or similar platforms
• Enthusiasm for building relationships and connecting with people
• Bonus: Interest or experience in EdTech or K–12 education

Why Join Capti?

• Be part of a mission-driven company helping improve literacy outcomes
• Develop your sales and marketing skills with hands-on training and mentorship
• Enjoy flexible scheduling and remote work options
• Work in a collaborative small-team culture where you can take initiative and make an impact
• Clear pathway for career growth into Sales or Account Executive roles

Compensation and Benefits

• Competitive salary: $48,000–$60,000
• Commissions and performance bonuses
• Health insurance availability
• Family dental and vision coverage
• Generous paid time off

How to Apply

If this sounds like the right role for you, send your resume and a cover letter explaining your interest and qualifications to careers@capti.com.

Capti is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: Hybrid remote in Buffalo, NY 14203