Sales Development Representative (SDR)

About TAK Devs:

TAK Devs (Pvt.) Ltd. is a fast-growing technology company delivering cutting-edge digital solutions to clients across the United States, the EU, and the Middle East. We specialize in custom software development, IT consulting, and digital transformation, helping organizations enhance performance, scalability, and digital maturity.

We are seeking a highly motivated, energetic, and results-driven Sales Development Representative (SDR) to join our dynamic team. This role is ideal for professionals who excel in communication, thrive in a fast-paced environment, and have experience in international B2B sales, lead generation, or IT services business development.

Key Responsibilities:

1. Job Summary

The Sales Development Representative (SDR) is responsible for generating qualified leads and building a strong sales pipeline for the company’s IT/software solutions. This role focuses heavily on prospecting, cold emailing, cold calling, nurturing leads, research-based outreach, and scheduling meetings for the sales team. The SDR acts as the first point of contact for potential clients and plays a critical role in driving business growth.

2. Key Responsibilities

A. Lead Generation & Prospecting

• Identify potential clients through market research, online platforms, and industry databases.
• Conduct targeted outreach to companies that match the company’s Ideal Customer Profile (ICP).
• Build, maintain, and update lead lists and prospect databases.

B. Cold Email Outreach

• Write, execute, and optimize cold email campaigns to reach potential clients globally.
• Personalize email templates based on client needs, industry, and technologies (Web, Mobile, SaaS, AI, DevOps, Cloud, etc.).
• Monitor cold email performance (open rate, reply rate, bounce rate, link clicks).
• Perform A/B testing for subject lines, message formats, and call-to-action improvements.
• Maintain compliance with email sending best practices

C. Cold Calling

• Conduct cold calls to decision-makers to introduce services and qualify prospects.
• Present the company’s service offerings confidently and handle objections effectively.
• Schedule introductory calls and discovery meetings for the Sales Manager / Business Development Lead.

D. Lead Qualification

• Assess lead quality based on the company’s qualification criteria
• Understand the client’s needs, budget, decision-making process, and timelines.
• Convert marketing-generated leads (inbound) into qualified opportunities.

E. Odoo CRM Management

• Maintain accurate records of all interactions and activities in the Odoo CRM.
• Update lead status, schedule follow-ups, and track progress throughout the sales funnel.
• Prepare weekly and monthly reports on leads, conversion rates, outreach metrics, and meetings booked.

F. Collaboration with Sales & Marketing Teams

• Work closely with Sales Managers to hand over qualified leads.
• Provide feedback to the marketing team regarding campaign performance and market insights.
• Align outreach messaging with marketing guidelines to ensure consistency.

G. Market & Industry Research

• Research competitor offerings, industry trends, and client pain points.
• Identify emerging markets, potential niches, and new business opportunities.

3. Required Skills & Competencies

• Proven track record of achieving or exceeding sales KPIs.
• Experience with Odoo CRM or similar systems (HubSpot, Salesforce).
• (Expertise in cold email writing, email automation tools, and deliverability basics.
• Solid understanding of lead generation strategies and outbound sales processes.
• Excellent communication (written & verbal) and interpersonal skills.
• Persuasive negotiation ability and objection handling.
• Time management, organization, and ability to manage multiple campaigns simultaneously.

4. Qualifications

• Bachelor’s degree in Business, Marketing, IT, Computer Science, or related field (preferred).
• 1–3 years of experience in outbound sales, lead generation, or SDR role in an IT/software house.
• Proven track record in cold outreach and achieving lead KPIs.
• Knowledge of software development processes is a plus.

5. KPIs (Key Performance Indicators)

• 80–120 outbound touches per day
• 8–12 completed meetings per month
• 3–5 qualified opportunities (SQLs) per month
• 100% CRM accuracy
• 15–25% lead-to-SQL conversion rate.

· Benefits:

· Competitive salary and benefits package.

· Commission structure tied to qualified opportunities and closed deals.

· Bi-annual increments

· EOBI Retirement Benefit

· Lunch + Snacks

· Opportunities for professional growth and development.

· A dynamic and supportive work environment.

· Exposure to innovative projects and cutting-edge technologies.

Why Join TAK Devs?

Play a foundational role in scaling TAK Devs’ international presence.

Work directly with leadership and technical experts on global projects.

Gain exposure to cutting-edge technologies and enterprise clients.

Be part of a company that values initiative, integrity, and impact.

How to Apply

Please send your updated CV to hr@takdevs.com and a short cover letter explaining:

● Your most successful lead generation or sales achievement.

● Why do you want to join a growing software development company?

● Your approach to managing clients and pipeline performance.

Job Type: Full-time

Ability to commute/relocate:

• Islamabad: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• Sales Development Representative (SDR): 1 year (Preferred)

Language:

• English Speaking & Writitng Fluency (Preferred)

Location:

• Islamabad (Preferred)

Work Location: In person