Sales Director — Off-Plan Sales

JOB DESCRIPTION — CONFIDENTIAL

Sales Director — Off-Plan Sales

Al Seeb Real Estate Development LLC — A Division of Al Safeer Group

Position Title: Sales Director — Off-Plan Sales

Department: Sales and Marketing

Reports To: Vice Chairman, Al Seeb Real Estate Development LLC

Location: Dubai, United Arab Emirates

Employment Type: Full-Time, Fixed-Term (3 Years, Renewable)

Grade / Level: Senior Management

Direct Reports: In-House Sales Team, Sales Coordinators

Key Relationships: External Broker Network, Marketing Team, Project Delivery Team, Legal, FinanceRole Overview

Al Seeb Real Estate Development LLC, a division of Al Safeer Group, is a Dubai-based real estate developer with a growing portfolio of landmark developments spanning residential, commercial, mixed-use, and hospitality asset classes. The Company's projects range from mid-rise to super high-rise typologies and include both internationally branded and bespoke developments across prime locations in Dubai. The portfolio currently under development and in the pipeline is substantial, with additional projects planned across diverse sectors.

The Sales Director — Off-Plan Sales will serve as the most senior commercial leader responsible for driving all off-plan sales revenue across the Company's portfolio. This individual will own the entire sales function from strategy development through execution, managing both an in-house sales team and an extensive network of external brokers, agencies, and channel partners. The role carries full accountability for achieving sales targets, optimising pricing strategy, managing the buyer journey from initial enquiry through to signed SPA and payment collection, and ensuring full compliance with RERA and DLD regulatory requirements.

This role demands a combination of deep market knowledge of Dubai's off-plan real estate sector, proven sales leadership capabilities, strong commercial and financial acumen, and the ability to build and manage high-performing sales teams while maintaining executive-level relationships with brokers, investors, and strategic partners. The position expressly excludes land acquisition, which remains within a separate function of the Company.

Key Responsibilities1. Sales Strategy and Revenue Generation

• Develop and execute comprehensive off-plan sales strategies for each project within the Company's portfolio, aligned with project delivery timelines, market conditions, and the Company's revenue objectives.
• Set and achieve sales targets across the entire portfolio, with full ownership of sales revenue, conversion rates, and pipeline metrics.
• Develop and implement pricing strategies for each project phase, including launch pricing, phase releases, bulk deals, and premium unit strategies, in coordination with senior management and financial advisors.
• Identify and capitalise on market opportunities, including investor demand, end-user segments, international buyer channels, and institutional sales opportunities.
• Conduct regular market analysis, competitor benchmarking, and demand assessments to inform sales strategy and pricing decisions.

2. In-House Sales Team Management

• Build, recruit, train, mentor, and lead a high-performing in-house sales team, including sales managers, sales consultants, and sales coordinators.
• Establish clear individual and team sales targets, KPIs, and commission structures for the in-house team.
• Conduct regular performance reviews, pipeline reviews, and coaching sessions to drive continuous improvement in conversion rates and deal quality.
• Ensure all in-house sales staff maintain valid RERA broker permits and comply with all regulatory requirements.
• Foster a culture of accountability, professionalism, and customer-centricity within the sales team.

3. External Broker and Agency Network Management

• Develop, expand, and manage a comprehensive network of external real estate brokers, agencies, and channel partners across Dubai, the wider UAE, and key international markets.
• Negotiate and execute broker agreements, commission structures, and co-marketing arrangements with external partners.
• Manage relationships with master brokers and exclusive sales agents, ensuring alignment with the Company's sales objectives and brand standards.
• Conduct regular broker events, presentations, roadshows, and FAM trips to drive broker engagement and product knowledge.
• Monitor external broker performance against targets and take corrective action where necessary, including reallocation of inventory or termination of underperforming broker relationships.

4. Sales Operations and Process Management

• Establish and manage the full sales operations infrastructure, including CRM systems, lead management processes, sales reporting, and pipeline tracking.
• Oversee the buyer journey from initial enquiry through to unit reservation, SPA execution, payment plan management, and handover coordination with the project delivery team.
• Ensure all sales transactions comply with RERA, DLD, and Escrow Account regulations, including proper registration of SPAs, Oqood registration, and escrow fund management.
• Implement and manage a structured payment collection process, including monitoring of buyer payment schedules, issuance of payment reminders, and escalation of defaults in coordination with legal counsel.
• Manage inventory control, unit allocation, and hold/release processes to optimise sales velocity and revenue.

5. Marketing Coordination

• Work closely with the marketing team (internal or external) to ensure that sales and marketing activities are aligned, including campaign planning, collateral development, digital marketing, event coordination, and media buying.
• Provide market intelligence and buyer feedback to inform marketing strategy, messaging, and creative direction.
• Lead or support the development of sales centres, model units, and experiential marketing initiatives for each project.
• Coordinate with brand partners and hospitality operators (where applicable) to ensure that sales messaging and materials are consistent with brand standards and positioning.

6. Client Relationship Management

• Establish and maintain strong relationships with high-value buyers, investors, family offices, and institutional clients.
• Manage VIP and high-net-worth client experiences, including private viewings, bespoke presentations, and direct engagement by senior management where appropriate.
• Implement a structured post-sale engagement programme to maintain buyer satisfaction, manage expectations during the construction period, and minimise cancellations.
• Coordinate with the project delivery team to provide buyers with regular construction progress updates, milestone notifications, and handover preparation communications.

7. Financial Reporting and Analysis

• Provide regular sales performance reports to senior management, including weekly pipeline reviews, monthly sales dashboards, quarterly revenue forecasts, and annual sales planning.
• Track and report on key metrics including sales volume, revenue, average selling price, conversion rates, cost per lead, broker performance, cancellation rates, and payment collection rates.
• Prepare and present sales forecasts and cash flow projections to support the Company's financial planning and project funding requirements.
• Analyse sales data to identify trends, risks, and opportunities, and recommend tactical adjustments to pricing, incentives, or channel strategy.

8. Regulatory Compliance

• Ensure full compliance with all RERA, DLD, and Dubai Escrow Law requirements governing off-plan sales, including project registration, SPA registration, escrow account management, and advertising regulations.
• Maintain a valid RERA broker registration and ensure all sales team members hold valid individual broker permits.
• Stay current with changes to real estate regulations and ensure the Company's sales operations adapt accordingly.
• Liaise with RERA and DLD on all regulatory matters related to sales, including approvals for sales launches, promotional materials, and any required regulatory filings.

9. Stakeholder Engagement

• Serve as the primary point of contact for all sales-related matters with internal and external stakeholders, including the Vice Chairman, project delivery team, marketing team, legal counsel, finance team, and external partners.
• Represent Al Seeb Real Estate Development at industry events, exhibitions (Cityscape, IPS, etc.), broker forums, and investor roadshows.
• Coordinate with the Senior Project Director to ensure alignment between sales commitments and project delivery timelines, specifications, and handover schedules.

10. Team Leadership

• Build and lead a high-performing sales division, creating a professional and results-driven culture.
• Identify training and development needs and implement programmes to build capability across the team.
• Establish performance management frameworks, including sales incentive plans, recognition programmes, and career development pathways.

Qualifications and ExperienceRequired

The ideal candidate will hold a Bachelor's degree in Business Administration, Marketing, Real Estate, Finance, or a related discipline. A Master's degree (MBA or equivalent) would be preferred.

The candidate must bring a minimum of 12 years of progressive experience in real estate sales, with at least 5 years in a senior sales leadership role (Sales Director or equivalent) within Dubai's off-plan real estate market. Demonstrable experience in achieving sales targets on projects valued at AED 500 million or above is essential. Proven experience managing both in-house sales teams and external broker networks is required. Deep familiarity with RERA and DLD regulations, escrow law, and the Dubai off-plan sales process is essential. Experience selling branded or luxury residential developments would be a significant advantage.

Professional Requirements

• Valid RERA broker registration or eligibility to obtain one within 90 days of appointment.
• Established network of active real estate brokers and agencies in Dubai and the wider GCC.
• Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent).

Key Competencies

The Sales Director must demonstrate exceptional commercial acumen and a track record of consistently meeting or exceeding sales targets in competitive market conditions. Strong leadership abilities are essential, with the capacity to motivate, develop, and hold accountable both internal teams and external partners. Excellent negotiation and communication skills are required, with the ability to influence buyers, brokers, and senior stakeholders. The candidate must possess deep market knowledge of Dubai's real estate landscape, including buyer demographics, investment trends, competitor positioning, and regulatory dynamics. Financial literacy is essential, particularly in understanding project economics, pricing models, payment plans, and revenue forecasting. Fluency in English is essential; Arabic and/or Russian would be a significant advantage given key buyer demographics in the Dubai market.

Key Performance Indicators

Performance will be measured against the following key indicators: total sales volume and revenue achieved against approved targets; average selling price achieved versus budgeted pricing; sales conversion rate from enquiry to signed SPA; payment collection rate and timeliness against buyer payment schedules; broker network expansion and broker performance metrics; CRM pipeline health and lead-to-conversion efficiency; cancellation rate and post-sale buyer retention; customer satisfaction during the sales and post-sale process; regulatory compliance with zero RERA or DLD violations; and team development, retention, and in-house team performance metrics.

Compensation

The role offers a competitive fixed monthly compensation of AED 25,000 all-inclusive, plus a performance-based sales incentive calculated as a percentage of total sales volume achieved, governed by a separate Sales Incentive Policy. Full benefits package includes 30 calendar days annual leave, comprehensive medical insurance, UAE visa sponsorship, annual air ticket, and end-of-service gratuity as per UAE Labour Law.

Working Conditions

The role is based in Dubai, United Arab Emirates, with regular presence at the Company's corporate office, project sales centres, and broker offices. Domestic and international travel will be required for roadshows, exhibitions, investor meetings, and broker engagements in key source markets. The position requires flexibility in working hours, including weekends and evenings for sales events, launches, and client meetings, which are common in Dubai's real estate market.

Job Type: Full-time

Pay: AED20,000.00 - AED30,000.00 per month

Application Question(s):

• Q1: List all off-plan projects you led sales for as Sales Director (not as agent or team member) in the past 10 years: project name, developer, location, total units, project value, your sales target, and actual sales achieved as a percentage of target.

Q2: Describe one specific initiative you implemented to improve broker network performance or sales conversion rates — what was the situation, what did you change, and what measurable result did it produce?

Q3: A major off-plan project launches in 3 months. You have no in-house team and limited broker relationships. Describe step by step how you would build the sales function, structure the launch, and achieve 30% sell-through within the first 60 days of launch.