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Sales Manager

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Sales Manager – Execution & Channel Management (Base + Commission)

Company:  Skyland Horizons Real Estate Development L.L.C

Department:  Sales

Location:  Dubai, UAE

Reporting To:  GM – Strategy

Job Summary

The Sales Manager – Execution & Channel Management is responsible for  owning overall sales performance, absorption, and collections  across the company’s real estate projects.

This is a  hands-on, player–manager role , where the individual is expected to  personally contribute to closures  while also  managing sales executives and broker channels . The role is focused on execution, conversion, and cash flow delivery.

Key Responsibilities

Sales Performance & Individual Contribution

  • Own monthly and quarterly sales, absorption, and collection targets.
  • Personally contribute to sales closures , particularly for high-value, complex, broker-driven, or escalated deals.
  • Deliver a minimum level of  individual sales contribution  as defined by management.
  • Monitor deal ageing and intervene to prevent slippage or fallout.

Sales Team Management

  • Manage, guide, and monitor the performance of Sales Executives.
  • Set clear daily, weekly, and monthly targets for the sales team.
  • Enforce follow-up discipline, pricing accuracy, and ethical sales conduct.
  • Support and intervene in negotiations when deals become complex or stalled.

Channel & Broker Relationship Management

  • Actively build, nurture, and maintain relationships with key brokers and channel partners.
  • Personally engage with top-performing brokers to drive repeat business and deal momentum.
  • Track broker-wise pipelines, conversions, and deal quality.
  • Recommend onboarding or removal of brokers based on performance and compliance.

Sales Operations & Reporting

  • Own CRM accuracy, pipeline integrity, and reporting discipline.
  • Prepare weekly and monthly sales reports covering absorption, collections, risks, and broker performance.
  • Coordinate with internal teams to ensure timely SPA execution and collections.
  • Ensure no bookings are accepted outside approved pricing, inventory releases, and documentation processes.

Launch & Sell-Out Execution

  • Support execution of approved project launches, promotions, and campaigns.
  • Provide structured market feedback on buyer sentiment, pricing response, and competitor activity.
  • Plan and manage phase-wise sell-out strategy as inventory reduces, including sales team rationalisation and broker focus.

Qualifications & Experience

  • Bachelor’s degree in Business, Marketing, or related field.
  • 5–8 years  of UAE real estate sales experience.
  • Proven experience closing deals and managing in-house sales executives.
  • Strong broker network and demonstrated broker relationship management capability.
  • Exposure to off-plan developer-side sales preferred.
  • Working knowledge of UAE real estate regulations.

Skills & Competencies

  • Strong execution and closing mindset
  • Ability to operate as a player–manager
  • Sales team supervision and coaching ability
  • Broker relationship building and negotiation skills
  • Data-driven reporting discipline
  • High integrity and process adherence

Key Performance Indicators (KPIs)

  • Monthly and quarterly absorption targets
  • Individual contribution to sales closures
  • Conversion rate (lead → booking → SPA)
  • Collection efficiency
  • Sales executive productivity
  • Broker productivity and repeat business
  • CRM accuracy and reporting hygiene

Compensation Structure

Fixed Salary

  • AED 12,000 – 14,000 per month  (based on experience)

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