Sales Manager

Job Summary

The Sales Manager will lead admissions growth and outreach initiatives for both Northern University and Barani Institute of Information Technology, focusing on achieving enrollment targets, expanding institutional partnerships, and strengthening market presence. The role requires a results-driven individual capable of managing teams, executing campaigns, and building strong relationships within the education sector.

Key Responsibilities

• Develop and execute admissions and sales strategies for both NU & BIIT programs
• Achieve monthly, quarterly, and annual enrollment targets
• Lead and supervise the admissions/sales team across both campuses/institutes
• Build partnerships with schools, colleges, academies, and education consultants
• Plan and conduct seminars, career counseling sessions, and outreach drives
• Coordinate with the marketing team for digital campaigns, social media, and branding
• Track and analyze lead generation, conversion ratios, and campaign performance
• Ensure high-quality student counseling and follow-up processes
• Manage on-ground activities such as student fairs, visits, and promotional events
• Prepare performance reports and provide strategic insights to management

Required Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
• 3–5+ years of experience in sales, admissions, or business development (education sector preferred)
• Proven ability to meet or exceed sales/admissions targets
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Familiarity with CRM systems and MS Office

Core Competencies

• Sales Strategy & Execution
• Team Leadership & Performance Management
• Communication & Negotiation
• Market Analysis & Planning
• Relationship Building
• Data-Driven Decision Making

KPIs / Performance Indicators

• Admissions/enrollment targets achieved (NU & BIIT separately and combined)
• Lead-to-conversion ratio
• Number of institutional partnerships developed
• Outreach activities conducted (seminars, visits, events)
• Team productivity and performance metrics
• Campaign ROI and engagement levels

Additional Requirements

• Willingness to travel for outreach (schools/colleges visits, events)
• Ability to work in extended hours during admission cycles
• Strong local network in Rawalpindi/Islamabad education sector (preferred)

If you want, I can next:

• Turn this into a formal HR document (with letterhead style)
• Create a short hiring ad for social media
• Or align it exactly with your internal structure (since you're Assistant Director Marketing, we can make it more authority-driven)

Work Location: In person