Sales Manager – Catering & Institutional

About Ghezaa

Ghezaa is a regional F&B distribution leader under the GFS Group, operating across the Middle East & Africa. We represent 50+ exclusive international brands spanning proteins, dairy, beverages, bakery, and packaging — serving HoReCa, Retail, Industrial, and Special Projects.

We hire people who take ownership and want to build something that lasts.

We are hiring a Sales Manager – Catering & Institutional to lead high-volume, efficiency-driven accounts. This segment demands structured supply solutions, strong contract management, and the ability to operate at scale.

Cost-focused. Volume-heavy. Operationally sensitive.

Your Accounts:

▪ Catering companies

▪ Hospitals & healthcare

▪ Schools & universities

▪ Corporate dining

Categories You Will Sell Across:

▪ Protein Solutions

▪ Pantry & Kitchen Essentials

▪ Frozen & Convenience Solutions

▪ Dairy Solutions

Your Mission

Deliver cost-efficient, reliable supply solutions at scale — and build the long-term partnerships that make Ghezaa the preferred partner for institutional clients across KSA.

Performance Framework:

50% -> Volume Growth

• Revenue from bulk accounts

• Expansion across multi-site contracts

• New institutional accounts

20% -> Account Expansion

• Multi-site penetration

• Long-term supply agreements

15% -> Pricing & Cost Management

• Competitive pricing execution

• Margin control per account

10% -> Team Management

• Managing Account Managers

• Field execution discipline

5% -> Operational Alignment

• Supply chain and delivery coordination

Experience

7–10+ years experience in catering and institutional segment sales

Strong handling of protein, pantry / dry goods, frozen, and dairy

Experience with catering companies, hospitals, schools / universities, or corporate dining

Proven track record managing bulk contracts and multi-site accounts

Comfortable negotiating pricing, rebates, and volume agreements

Solution-driven selling approach

Structured, KPI-driven mindset

Strong team leadership and coaching skills

Willing to travel within KSA