Sales Manager – E-Learning (Marketing | B2B & B2C)

Job Title

Sales Manager – E-Learning (Marketing Programs | B2B & B2C)

Industry: EdTech / Online Learning / Marketing Education

Department: Sales & Business Development

Role Overview

The Sales Manager – E-Learning is responsible for driving revenue and enrollments for online Marketing programs through corporate training (B2B) and individual learners (B2C). The role focuses on consultative selling of career-oriented Marketing, Digital Marketing, Branding, Performance Marketing, Analytics, and Growth programs.

Key Responsibilities
B2B Sales – Corporate & Institutional Training

• Sell Marketing & Digital Marketing training programs to corporates, startups, agencies, colleges, and institutions
• Engage with HR, L&D Heads, Marketing Heads, Founders, and Business Leaders
• Identify corporate upskilling needs and propose customized marketing training solutions
• Close bulk enrollments, workshops, and annual training contracts
• Build long-term corporate and institutional partnerships

B2C Sales – Individual Learners

• Drive enrollments for online Marketing certification programs, bootcamps, and career tracks
• Manage inside sales / academic counseling teams
• Counsel learners on career paths in marketing, program outcomes, and ROI
• Handle high-ticket course sales through consultative, need-based selling
• Improve lead-to-enrollment conversion ratios

Sales Strategy & Marketing Alignment

• Work closely with digital marketing teams on lead quality, campaign performance, and conversion funnels
• Support webinars, demo sessions, workshops, and open houses
• Provide market insights to refine program positioning, pricing, and messaging

Channel & Partnership Development

• Develop partnerships with marketing agencies, colleges, universities, and training institutes
• Build referral and affiliate networks

Team Leadership & Performance

• Recruit, train, and mentor sales counselors and corporate sales executives
• Set targets, KPIs, and incentive structures
• Monitor CRM usage, follow-ups, and pipeline health

Skills & Competencies

• Strong understanding of Marketing & Digital Marketing education domain
• Experience in EdTech / Marketing training sales (mandatory)
• Consultative selling and objection-handling skills
• Ability to sell mid to high-ticket programs
• Leadership and performance management capabilities
• CRM and funnel management expertise

Qualifications & Experience

• Bachelor’s degree (MBA preferred)
• 2–4 years of experience in EdTech / Marketing education sales
• Exposure to both B2B corporate training and B2C learner sales

Key KPIs

• Marketing program enrollments
• Revenue growth
• Corporate accounts acquired
• Conversion rate (lead to enrollment)
• Team target achievement

Job Types: Full-time, Permanent, Fresher

Pay: Up to ₹30,000.00 per month

Work Location: In person