Sales Manager – Field Sales Division

Sales Manager – Field Sales Division

Role Overview

The Sales Manager is responsible for building, developing, and leading a high-performing field sales team that consistently generates qualified appointments and revenue opportunities.

This role owns hiring, training, daily execution, and performance accountability for the team. Success is measured by consistent lead generation, rep development, and predictable pipeline output.

The Sales Manager directly manages 6–8 Field Representatives and is responsible for turning entry-level talent into disciplined, productive performers.

Key Responsibilities

1. Team Building & Staffing

• Recruit, interview, and hire 6–8 field representatives

• Maintain full team capacity at all times

• Build a consistent candidate pipeline for growth and backfill

• Set clear expectations on activity, standards, and performance from day one

2. Training & Development

• Deliver structured onboarding using Fortitude’s sales system

• Train and reinforce:

  • Door approach and communication

  • Script execution

  • Objection handling

  • Appointment-setting standards

• Conduct ongoing field coaching and ride-alongs

• Develop reps into consistent, reliable producers

3. Performance Management & Accountability

• Run daily huddles to set expectations and track performance

• Enforce activity and production standards:

  • Doors knocked

  • Conversations

  • Appointments set

  • Appointment quality

• Address underperformance immediately with clear corrective action

• Maintain consistent weekly output across the team

4. Field Execution & Standards

• Maintain active presence in the field

• Observe and coach real interactions in real time

• Ensure reps consistently represent Fortitude with professionalism and energy

• Enforce execution standards at the door

5. Pipeline Ownership

• Deliver consistent, high-quality appointments to the sales team

• Ensure lead quality meets company standards (no low-intent appointments)

• Align with sales team to improve conversion and feedback loops

• Own weekly team production results

6. Culture & Retention

• Build and maintain a competitive, performance-driven environment

• Reinforce Fortitude’s core values daily:

  • Develop Leaders

  • Deliver an Unmatched Customer Experience

  • Impact Communities

• Retain top performers and actively manage out low performers

• Develop clear advancement paths into sales roles

Success Metrics (Non-Negotiable)

• Fully staffed team (6–8 reps consistently)

• Consistent appointment volume per rep

• High-quality appointments that convert into revenue

• Strong retention of top performers

• Stable, predictable weekly production

What We’re Looking For

Core Traits

• High accountability and standards-driven

• Strong field leadership presence

• Competitive and performance-oriented

• Ability to develop inexperienced talent into producers

• Disciplined operator who executes consistently

Experience

• Experience in door-to-door or direct sales

• Experience leading or developing a sales team (preferred)

• Proven ability to drive results through a team

Compensation & Structure

• Base salary + performance commission overrides

• Bonuses tied to:

  • Team production

  • Appointment volume

  • Revenue generated

• Company Vehicle, 401K w Company Match, Technology Package

About Fortitude Roofing

Fortitude Roofing is a rapidly growing company with a mission to improve communities through exceptional service. Our core values drive everything we do:

• Develop Leaders: We invest in our team members, providing mentorship and resources to help you succeed.

• Deliver an Unmatched Customer Experience: We go above and beyond—always prioritizing the needs of others above our own.

• Impact Communities: We proudly give back by supporting autism organizations, local charities, youth sports, and first responders.

At Fortitude Roofing, we value respect, teamwork, and a healthy dose of humor. Your hard work will be recognized, your growth will be supported, and your contributions will truly matter.