Sales Manager - General Trade (Bread)

• Role Summary: Clearly state that the role involves managing and expanding sales within the traditional (General Trade) market, working with distributors, wholesalers, and small retail stores.
• Key Responsibilities:
• Develop and implement strategic sales plans for the general trade market to achieve revenue and growth targets.
• Manage and nurture relationships with key channel partners, including distributors and retailers.
• Drive distribution expansion and market penetration across various regions (e.g., metros, Tier 2/3 cities).
• Oversee field execution, ensuring product visibility, availability, and effective placement at outlets.
• Lead, motivate, and mentor the field sales team, setting clear performance goals and providing coaching.
• Monitor market trends and competitor activities to adjust sales strategies accordingly.
• Prepare sales forecasts, budgets, and performance reports for senior management using sales force automation (SFA) or CRM tools.
• Negotiate contracts and trade terms with clients and distributors.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per year

Work Location: In person