Sales Manager, Specialty Papers (Label & Release & Packaging) – Türkiye & Eastern Europe

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils!

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We are now looking for a Manager, Sales to drive profitable growth for UPM Specialty Materials in the label & release and packaging paper segments in the Turkish and Eastern European markets.

Greetings from your future manager

“I'm excited about the opportunity to work with a sales professional who’s ready to make an impact and sell value in the Turkish and Eastern European specialty papers markets. You'll help us grow by managing key accounts and finding new opportunities, all while collaborating with a global team that values trust, creativity, and shared success. Come and contribute to our growth, while you grow professionally too! ” - Oscar Duarte, Director, Label & Release, EMEIA & Americas Region

What you will do

• Develop and execute sales strategies to expand UPM’s presence in label & release and packaging paper markets across Türkiye and Eastern Europe
• Manage and grow complex, strategic customer accounts including budgeting, forecasting, and contract negotiation
• Identify, qualify, and secure new business opportunities with both existing and new customers, in both established applications and adjacent end-uses
• Coordinate the global sales of stocklots and second-grade materials, working closely with mills, supply chain, and regional sales teams to optimize volumes, pricing, and customer allocation
• Ensure transparent prioritization, governance, and reporting related to stocklot and second-grade sales activities
• Implement UPM pricing, commercial, and service level policies and document individual customer agreements
• Provide regular reporting on sales performance, KPIs, pipeline development, and market trends
• Gather and communicate market intelligence, customer needs, and value chain insights
• Use digital tools (CRM, analytics, social media) to enhance sales effectiveness and customer engagement

Who you are

• You hold a Bachelor’s degree or equivalent in a commercial or technical field
• You have at least five years of experience in sales, customer service, marketing, or business development, preferably in specialty papers, packaging, labels, or related industries
• You have a proven track record in account management and new business development and experience with pricing, forecasting, budgeting, and contract negotiations
• You are familiar with the label & release and/or packaging paper markets in Türkiye and Eastern Europe
• You have strong commercial acumen and negotiation skills and are proficient with CRM systems and digital sales tools
• You can work independently in a cross-functional, international environment, and are willing to travel regularly within the region and occasionally internationally
• You are fluent in English and Turkish, Eastern European languages are a strong advantage

This is what we offer to you

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working .

Additional information

This position can be located in the UPM sales office in Istanbul or it can be home office based in a location enabling convenient travel to key customers in Türkiye and Eastern Europe.

The position holder will report to Director, Label & Release, EMEIA & Americas and in matrix to the Director, Packaging, EMEIA & Americas.

For further information about the role, please contact Oscar Duarte, Director, Label & Release, EMEIA & Americas by e-mail at oscar.duarte@upm.com.

To apply, please submit your CV and cover letter by March 20, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact our HR Service Center at careers@upm.com or tel. +48123999400.

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,100 people worldwide, with annual sales of approximately €9.7 billion. Our shares are listed on Nasdaq Helsinki Ltd.

UPM – we renew the everyday
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