Midnight Management, Inc

Midnight Management, Inc (MMI) is a cannabis distribution and management company that oversees a series of Marijuana Facilities within the Upper Peninsula of Michigan. MMI holds valid state and municipal operating licenses and strives to exceed compliance standards at the highest level. Beginning in 2019 with fewer than ten employees, our business has grown rapidly to a team of 180+ and welcomes new employees who are interested in a career in the cannabis industry. As a Marijuana Distributor and Retail Facility Manager, our operations involve welcoming customers 21+ years of age into our facilities to view and purchase high-quality marijuana products. A team of staff all work together to provide customers with top-notch customer service and cannabis knowledge to aid them in their cannabis experience.

Job Title: Sales, Marketing & Communication Director

Role Summary

The Sales, Marketing & Communication Director is responsible for leading and executing the company’s marketing strategies, brand initiatives, digital presence, company promotions, and outreach activities. This role develops and manages marketing plans aligned with organizational goals, oversees the development and execution of company sales and promotions, oversees day-to-day marketing operations, and ensures cohesive branding and messaging across all channels. The Sales, Marketing & Communication Director collaborates closely with cross-functional teams, supports product and store initiatives, and helps drive customer engagement and revenue growth for The Fire Station’s retail and digital environments.

Supervisory Responsibilities - Oversees marketing department; works with other department heads to monitor each department and make recommendations.

Responsibilities

• Develop, implement, and manage comprehensive marketing and communication strategies, including digital marketing, printed materials, promotions, public relations, events, and brand initiatives.
• Create marketing goals, budgets, and plans that align with organizational objectives.
• Direct brand management efforts to ensure consistent visual identity, messaging, and tone across all customer-facing platforms.
• Track, analyze, and report key performance indicators (KPIs) to evaluate campaign effectiveness, financial efficiency, and customer engagement. Provide regular reporting and actionable insights to leadership.
• Conduct ongoing market research and competitive analysis to identify trends, consumer behaviors, and new opportunities.
• Plan and execute sales, promotions, and contests designed to drive sales and customer engagement.
• Plan and manage media buying and placement in regional markets.
• Oversee the organization’s digital presence, including website updates, SEO/SEM efforts, social media content strategies, e-commerce menus, and direct-to-consumer channels such as email, SMS, and push notifications.
• Lead earned media opportunities, including distributing newsworthy content and maintaining relationships with local, state, and industry media outlets.
• Manage the daily workflow of the marketing team, providing direction, delegation, and support.
• Collaborate with cross-departmental partners—including retail operations, HR, compliance, and product teams—to ensure marketing initiatives are accurate, timely, and compliant.
• Support the implementation of new data analysis tools and methodologies to improve reporting accuracy and marketing decision-making.
• Analyze customer insights, consumer trends, and best practices to develop effective marketing strategies.
• Ensure that all marketing work complies with local, state, and federal rules, especially cannabis-specific regulations.
• Other duties as assigned.

Required Skills/Abilities

• Excellent verbal and written communication skills
• Excellent interpersonal and conflict resolution skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem solving skills
• Strong project management skills
• Ability to make strategic and difficult decisions
• Ability to prioritize tasks
• Strong supervisory and leadership skills
• Ability to compile, analyze, interpret and present data
• Ability to maintain confidential information
• Works well under pressure and deadlines, ability to multitask
• Must be able to be available to handle time sensitive situations outside of regular work schedule
• Must be able to thrive in a fast-paced, quick-changing environment

Education & Experience

• B.S. / B.A. degree required in Marketing, Communications, Public Relations, Business, or a related field
• Experience with cannabis marketing is not required but preferred
• 3–5 years of experience in marketing management, marketing strategy, or similar roles
• Experience leading a team and supervising others
• Experience with email/SMS marketing platforms preferred
• Higher education in related fields is a plus

Work Environment

• State & Municipal Law - TFS/MMI operates in full compliance with all rules and regulations enforced by the State of Michigan’s Department of Licensing and Regulatory Affairs (LARA) and Cannabis Regulatory Agency (CRA). Further, TFS/MMI operates in full compliance with the rules and regulations of each municipality they are located within. To operate in compliance with such rules and regulations, employees are required to follow all policies created and enforced by and within TFS/MMI facilities.
• Prolonged periods sitting at a desk and working on a computer
• Prolonged periods of time walking and traveling

Job Requirements

• Must be at least 21 years of age
• Must have NO felony convictions
• Satisfactory background check
• Government photo identification
• Must be able to lift 15 lbs.

Work Schedule

• Typically 40 hours a week with flexibility
• Majority of time spent in office with the possibility of a hybrid work if approved
• Work location: 181 W. Bluff Street, Marquette, MI with some UP travel to store locations as requested

Classification

• Exempt | Full Time | Salary

Salary/Wage & Benefits

• Compensation based on experience and education
• Salary Range: $85k-120k with the opportunity for quarterly bonuses

Benefits: Exempt employees are eligible for benefits on the first day of employment.

• Unlimited PTO
• Medical, Dental, Vision with BCBSM
• Employer Paid Short Term Disability
• Employer Paid Life Insurance
• Voluntary Life Insurance
• 401(k) up to a 3% match
• Parental Leave
• Employee Assistance Program
• Pet Insurance
• Employee Discounts and Recognition Programs

EOE Statement: TFS is committed and proud to be an equal opportunity employer. TFS does not discriminate against race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or veteran status of any qualified applicant. TFS is fully compliant with all fair employment practices and strives to create a diverse, unbiased work environment.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

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