Sales & Marketing Director

Sales & Marketing Director:

OptiLux Esthetics: Client Growth, Patient Education & Medical Aesthetics Development

A subsidiary brand of See More Eye Care OD, PLLC

Location: South Raleigh, NC — connected to See More Eye Care OD, PLLC and the Costco South Raleigh clinical setting
Employment Type: Full-Time or Part-Time, based on experience and performance fit
Reports To: Owner / CEO / Clinical Leadership
Compensation: Base pay plus performance-based growth opportunity, based on experience, lead generation, package sales, client conversion, and revenue development

About OptiLux Esthetics

OptiLux Esthetics is a medical esthetics and ocular wellness brand operating under See More Eye Care OD, PLLC, an established optometric medical practice in South Raleigh.

OptiLux exists at the intersection of eye care, facial wellness, IPL/light-based technology, skincare, dry eye-adjacent treatment education, and premium patient experience. Because we are connected to a medical eye care practice, our brand is built on clinical professionalism, ethical patient education, trust, documentation, and long-term care — not superficial beauty trends.

We are seeking a Sales & Marketing Director who can help grow OptiLux Esthetics by increasing awareness, generating leads, converting consultations, promoting treatment packages, developing referral channels, and creating a polished client experience from first contact to long-term retention.

Position Overview

The Sales & Marketing Director will be responsible for helping build the client base and revenue engine of OptiLux Esthetics.

This role is ideal for someone who is confident, polished, organized, persuasive, ethical, and entrepreneurial. The right candidate understands that a successful esthetics brand does not grow by waiting for clients to appear. It grows through consistent outreach, follow-up, education, content, relationship-building, sales systems, and excellent patient experience.

This is not simply a social media role. This is a business development, sales, marketing, and client conversion role inside a medical esthetics brand.

The ideal candidate may have experience in esthetics, med spa sales, skincare, retail sales, healthcare marketing, luxury service sales, cosmetics, wellness, or patient care. Esthetics licensure is helpful but not required unless the candidate will also perform treatments.

Core Responsibilities

1. Client Growth & Lead Generation

• Develop strategies to attract new OptiLux clients from inside and outside the existing See More Eye Care patient base.
• Identify opportunities to educate eye care patients about OptiLux services when appropriate.
• Generate leads through internal referrals, social media, community outreach, events, partnerships, and patient education.
• Build and maintain a lead pipeline for consultations, IPL treatments, skincare services, and treatment packages.
• Track leads from first contact through consultation, booking, conversion, and retention.
• Follow up consistently with interested clients who have not yet booked.
• Help convert patient interest into scheduled consultations and paid treatment plans.

2. Sales & Consultation Conversion

• Conduct or support client consultations focused on education, trust, and ethical recommendations.
• Explain OptiLux services, treatment benefits, package options, skincare products, and follow-up plans.
• Recommend services and packages based on client goals, concerns, and clinical appropriateness.
• Sell treatment packages, skincare products, membership-style options, and promotional offers.
• Communicate value confidently without pressuring clients.
• Help overcome objections related to price, uncertainty, timing, or treatment expectations.
• Build long-term client relationships that support repeat visits and referrals.

3. Marketing Strategy & Brand Development

• Help develop the local marketing strategy for OptiLux Esthetics.
• Create marketing campaigns around IPL, skincare, facial wellness, ocular wellness, dry eye-adjacent education, seasonal promotions, and treatment packages.
• Help position OptiLux as a premium but medically grounded esthetics brand.
• Develop messaging that is professional, tasteful, clear, and aligned with See More Eye Care OD, PLLC.
• Coordinate promotional calendars, campaign ideas, educational themes, and patient-facing materials.
• Help improve brand consistency across social media, website content, printed materials, in-office signage, and patient communication.

4. Social Media & Content Creation

• Create or coordinate social media content for OptiLux Esthetics.
• Develop educational posts, short videos, reels, before-and-after content when appropriate, treatment explanations, staff features, and promotional content.
• Ensure social media content reflects a polished, professional, medical-adjacent brand.
• Avoid exaggerated, misleading, or inappropriate claims.
• Respond to online inquiries professionally and help convert interest into booked appointments.
• Track which types of content generate engagement, leads, and consultations.
• Collaborate with clinical leadership before posting medical or treatment-related claims.

5. Internal Patient Education

• Work with See More Eye Care staff to identify appropriate opportunities for OptiLux education.
• Help train front desk and clinical staff on how to introduce OptiLux services professionally.
• Create simple scripts, handouts, FAQs, and patient education materials.
• Support internal promotions for existing patients who may benefit from esthetic or ocular wellness services.
• Help bridge the relationship between the medical eye care side and the esthetics side of the business.

6. Community Outreach & Partnerships

• Build relationships with local businesses, gyms, salons, wellness providers, women’s groups, professionals, and community organizations.
• Coordinate local events, open houses, promotional days, educational sessions, and partnership opportunities.
• Represent OptiLux Esthetics professionally in the community.
• Help develop referral relationships that bring qualified clients into the practice.
• Identify opportunities for cross-promotion with aligned brands and local organizations.

7. Retail & Product Sales

• Promote skincare products and retail offerings in an ethical and educational manner.
• Help develop retail displays, product bundles, seasonal promotions, and patient education materials.
• Track retail sales performance and identify opportunities for improvement.
• Teach clients how products support their treatment plans and long-term results.
• Work with leadership to select products that align with the brand and patient needs.

8. Client Experience & Retention

• Ensure clients receive professional follow-up before and after consultations or treatments.
• Help create a premium, welcoming, and organized experience.
• Track client satisfaction, treatment progress, repeat visits, and referral opportunities.
• Help design retention systems such as follow-up reminders, treatment series tracking, memberships, loyalty programs, and reactivation campaigns.
• Handle client questions or concerns with professionalism and emotional intelligence.

9. Metrics, Reporting & Accountability

• Track and report key growth metrics, including:
• New leads generated
• Consultations booked
• Consultations completed
• Conversion rate
• Treatment packages sold
• Retail sales
• Revenue generated
• Social media engagement
• Referral sources
• Follow-up completion
• Client retention
• Provide weekly updates to ownership on progress, challenges, opportunities, and recommended next steps.
• Use numbers to guide decisions, not guesswork.
• Take ownership of growth goals and revenue development.

Required Qualifications

• Experience in sales, marketing, business development, client relations, med spa sales, skincare, aesthetics, healthcare marketing, retail sales, luxury service sales, or wellness-related growth roles.
• Strong communication and interpersonal skills.
• Ability to educate, persuade, and follow up professionally.
• Comfort with social media platforms and basic content creation.
• Strong organizational skills and ability to manage leads, follow-ups, and campaigns.
• Professional appearance, judgment, and communication style.
• Ability to represent a medical-adjacent esthetics brand with maturity and discretion.
• Willingness to work in a team-based healthcare environment.
• Reliable attendance, punctuality, and follow-through.

Preferred Qualifications

• Experience in a med spa, dermatology, ophthalmology, optometry, plastic surgery, dental cosmetics, wellness clinic, skincare, or beauty service environment.
• Experience selling treatment packages, memberships, skincare products, or premium services.
• Esthetician license or skincare training preferred, but not required unless performing treatments.
• IPL, laser, or light-based treatment knowledge preferred.
• Bilingual English/Spanish is a plus.
• Experience with Canva, Instagram, TikTok, Facebook, Google Business Profile, email marketing, CRM systems, or lead tracking tools.
• Comfort appearing on camera or helping create video content.

Ideal Candidate Profile

The right candidate is:

• Sales-minded but ethical.
• Confident but not arrogant.
• Polished but not entitled.
• Creative but disciplined.
• Friendly but professional.
• Able to take ownership without constant hand-holding.
• Comfortable with goals, numbers, follow-up, and accountability.
• Passionate about aesthetics, wellness, and patient education.
• Willing to help build the brand from the ground up.
• Excited by growth, not intimidated by it.

This Role Is Not the Right Fit For Someone Who:

• Only wants to post on social media without owning sales results.
• Is uncomfortable with follow-up, sales conversations, or revenue goals.
• Expects clients to appear without outreach or marketing effort.
• Does not want to track leads, conversions, and performance metrics.
• Is unwilling to collaborate with a medical eye care team.
• Prefers a casual spa environment without systems, accountability, or clinical professionalism.
• Struggles with punctuality, consistency, or professional communication.

Key Performance Expectations

Success in this role will be measured by:

• Increased OptiLux consultation volume.
• Improved lead follow-up and booking rates.
• Growth in treatment package sales.
• Growth in retail skincare sales.
• Increased awareness of OptiLux among See More Eye Care patients.
• Stronger social media presence and engagement.
• More community partnerships and referral sources.
• Improved client retention and repeat visits.
• Clear weekly reporting and ownership of growth metrics.
• Consistent professional representation of the OptiLux brand.

Work Environment

This role operates inside a healthcare-based eye care practice and medical esthetics brand. The Sales & Marketing Director will interact with patients, clients, doctors, esthetics providers, office staff, vendors, and community partners.

Because OptiLux Esthetics is connected to See More Eye Care OD, PLLC, this role requires professionalism, confidentiality, ethical marketing, and strong alignment with a medical practice culture.

Why Join OptiLux Esthetics

This is an opportunity to help build and grow a medical esthetics brand connected to an established eye care practice with an existing patient base and strong local visibility.

The right person will have the opportunity to shape the brand, build the client pipeline, develop sales systems, create campaigns, grow revenue, and become a key figure in the future of OptiLux Esthetics.

We are looking for someone who wants ownership, growth, responsibility, and the opportunity to help turn OptiLux into one of South Raleigh’s most trusted medical esthetics and ocular wellness brands.

How to Apply

Interested candidates should submit a resume and a brief statement describing their experience in sales, marketing, aesthetics, skincare, healthcare, client growth, or business development.

Applicants should also describe how they would help grow OptiLux Esthetics over the first 90 days.

Pay: Up to $10,000.00 per month

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: In person