Sales & Marketing Executive

Primary Responsibilities:

• Market Research: Conduct research on market trends, competitors, and customer preferences to identify business opportunities and areas for growth.
• Campaign Management: Plan, develop, and execute marketing campaigns (digital and offline) to promote products, services, or the brand.
• Lead Generation: Implement effective strategies to attract and convert leads through online platforms, events, and partnerships.
• Brand Promotion: Ensure consistent brand messaging across all marketing channels, including social media, email, print, and events.
• Social Media Marketing: Manage and grow the company’s social media presence through engaging content, campaigns, and analytics-driven strategies.
• Advertising & Media Coordination: Liaise with media agencies, vendors, and influencers for advertising and promotional activities.
• Event Coordination: Organize and support marketing events, exhibitions, product launches, and promotional campaigns.
• Digital Marketing: Work on SEO, SEM, email marketing, and paid ad campaigns to enhance digital visibility and reach.
• Performance Analysis: Track, analyse, and report on the effectiveness of marketing campaigns using key performance metrics.
• Cross-functional Collaboration: Coordinate with sales, content, and design teams to ensure unified marketing communication.

Skills:

Soft Skills:

• Strong communication and interpersonal skills.
• Creativity and innovation in marketing ideas.
• Analytical and problem-solving abilities.
• Excellent organizational and multitasking skills.
• Ability to work under deadlines and adapt to fast-changing markets.

Hard Skills:

• Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, Mailchimp).
• Knowledge of SEO, SEM, and social media analytics.
• Experience with CRM software and marketing automation tools.
• Basic graphic design or video editing skills (Canva, Adobe tools) preferred.
• Strong understanding of marketing metrics and data-driven decision-making.

Job Type: Full-time