The Sales & Marketing Executive will be responsible for expanding market presence and driving sales growth of pulses and spices across the retail channel, including Supermarkets, Hypermarkets, and Wholesale/ Cash & Carry outlets. The role also involves developing, managing, and leading the retail sales team to achieve company sales and distribution objectives.
Key Responsibilities
Sales & Market Expansion
- Identify and onboard new retail customers such as supermarkets, hypermarkets, groceries, and cash & carry outlets.
- Develop and implement sales strategies to increase market penetration and brand visibility.
- Achieve assigned sales targets in value, volume, and distribution.
- Manage key retail accounts and maintain long-term customer relationships.
- Negotiate listings, promotions, pricing, and shelf placement with retail buyers.
- Execute in-store promotions, sampling activities, and merchandising plans.
- Coordinate with marketing teams for POS materials, offers, and brand campaigns.
- Monitor competitor activity, pricing, and market trends and provide feedback to management.
Team Development & Leadership
- Recruit, train, and lead the retail sales team (sales executives, merchandisers, promoters).
- Set sales targets and KPIs for the team and monitor performance.
- Conduct regular market visits and joint calls to guide and motivate the team.
- Ensure proper product availability, display, and stock rotation at retail outlets.
Reporting & Coordination
- Prepare regular sales reports, forecasts, and market intelligence updates.
- Coordinate with supply chain, operations, and finance teams to ensure smooth order processing and collections.
- Ensure timely collection of payments and adherence to credit policies.
Key Requirements
Education
- Minimum 3–5 years of experience in retail sales within FMCG, preferably in pulses, spices, or food products.
- Proven experience dealing with supermarkets, hypermarkets, and cash & carry customers.
- Prior experience in leading or supervising a sales team is mandatory.
- Strong negotiation and communication skills.
- Analytical skills with ability to track sales performance and market trends.
- Self-motivated, result-oriented, and able to work independently.
Preferred Attributes
- Existing retail trade contacts in the local market.
- Valid driving license and preferably with own car. Expenses will be reimbursed.
Apply in strict confidence to jobs.svfi@gmail.com
Job Type: Full-time
Experience:
- FMCG/ Food Industry: 3 years (Required)
Location: