Sales & Marketing Lead, Training

Location: Huntersville, North Carolina (Hybrid)

Reports To: Head of Marketing

Employment Type: Full-Time

Position Summary

The Sales & Marketing Lead, Training is responsible for driving awareness, demand, and enrollments for Everblue’s open-enrollment training programs. This is a fully immersive, hands-on role where you will own the business line end-to-end—from marketing campaigns and lead generation to student engagement, course enrollment, and revenue growth.

Success requires a deep understanding of Everblue’s training offerings, certification pathways, and target audiences. As our in-house marketing expert, your skills in PPC, SEO, email marketing, landing page optimization, and campaign analytics will be applied directly to maximize enrollment performance. This is not a plug-and-play agency role—you will be embedded in the business and accountable for outcomes.

Key Responsibilities

• Take ownership of all customer-facing interactions for open-enrollment courses, including live chat, webforms, and inbound calls
• Conduct outbound follow-up to convert inquiries into enrollments and re-engage past students
• Manage course enrollments, extensions, and student placement
• Upsell and cross-sell relevant training offerings to existing students and alumni
• Maintain deep knowledge of Everblue’s training catalog, certifications, and target audiences
• Plan, execute, and optimize marketing campaigns to drive course awareness, inquiries, and enrollments
• Build and optimize enrollment-focused content—including emails, landing pages, and course promotions
• Manage and optimize paid advertising campaigns across Google, Bing, and Meta
• Adapt SEO and content strategies to account for AI-driven search, summarization, and discovery behaviors
• Track, report, and analyze campaign and enrollment performance to continually improve results
• Collaborate with the Head of Marketing to ensure campaigns align with strategy, messaging, and brand

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 7–10+ years of experience in marketing, sales, or revenue-focused roles
• Strong experience with SEO, PPC, email marketing, and social media advertising
• Working knowledge of HTML and CSS
• Experience with Google Analytics 4, Google Tag Manager, and performance reporting
• Experience using HubSpot or similar CRM and marketing automation platforms
• Ability to manage multiple initiatives and deadlines
• Comfort engaging directly with customers and supporting conversions
• Highly organized, detail-oriented, and accountable for outcomes
• Entrepreneurial mindset with the ability to work independently and own results
• Analytical and data-driven in your decision-making

Why Join Everblue?

At Everblue, Training is a critical part of how we build careers and strengthen the energy workforce. This role offers full ownership of a business line, direct customer impact, and the opportunity to shape how digital marketing and enrollment strategies evolve over time. Everblue is an equal opportunity employer and encourages all qualified candidates to apply.

About Everblue

Everblue is a mission-driven, veteran-owned small business based in North Carolina. We deliver technology, program implementation, and workforce development solutions that modernize government programs and strengthen the energy workforce. Our work helps individuals build careers, helps agencies operate more efficiently, and helps communities thrive.

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