Sales & Marketing Manager

1. Sales & Admissions Management

• Manage end-to-end admissions process for online courses.
• Convert inquiries from calls, WhatsApp, website forms, and social media.
• Counsel students and parents on course features, pricing, and benefits.
• Achieve monthly and quarterly enrollment targets.
• Maintain CRM data, follow-up logs, and lead status updates.
• Improve conversion rates through structured follow-ups and communication plans.

2. Lead Generation & Growth Initiatives

• Plan and execute online lead-generation strategies (Google Ads, Meta Ads, SEO).
• Collaborate with digital marketing agencies or internal teams.
• Develop partnerships with schools, tutors, coaching centers, and online communities.
• Drive referral programs and influencer collaborations to boost leads.

3. Digital Marketing & Campaign Management

• Plan and oversee digital campaigns on Facebook, Instagram, Google, YouTube, etc.
• Manage content creation: posts, creatives, videos, landing pages, emailers.
• Run performance marketing campaigns and track analytics.
• Improve cost per lead (CPL) and overall campaign ROI.
• Manage social media presence and content calendar for the brand.

4. Brand Building & Communication

• Ensure consistent and engaging branding across all online platforms.
• Oversee website content, blogs, testimonials, and student success stories.
• Manage online reviews, ratings, and reputation management.
• Promote free demo classes, webinars, workshops, and events.

5. Reporting & Analytics

• Prepare daily/weekly/monthly reports on leads, conversions, revenue, and CPL.
• Monitor KPIs like lead quality, conversion rate, retention, and revenue growth.
• Conduct competitor analysis and market research to identify opportunities.
• Recommend strategies based on performance insights.

6. Coordination & Team Leadership

• Lead and guide sales executives, telecallers, and marketing team members.
• Coordinate with operations team for smooth onboarding of enrolled students.
• Work with academic team to schedule demo classes and promote upcoming batches.

7. Customer Experience & Relationship Management

• Maintain high responsiveness to inquiries across all digital channels.
• Ensure excellent communication and support during the admissions journey.
• Build long-term relationships with students and parents for referrals.

8. Compliance & Documentation

• Ensure proper documentation of admissions, fee records, and communication logs.
• Follow ethical and transparent sales practices.
• Ensure compliance with company policies and guidelines.

Skills Required

• Strong communication and counselling skills
• Social media & digital marketing understanding
• CRM and lead management experience
• Team leadership and target-driven mindset
• Analytical thinking and problem-solving ability

Job Types: Full-time, Part-time, Permanent, Fresher

Pay: ₹11,060.58 - ₹51,724.53 per month

Expected hours: 54 per week

Benefits:

• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: Remote