Sales officer

The Sales Officer will be responsible for driving secondary sales and merchandising for multiple brands in the General Trade channel by building and developing long-term relationships with retailers. The role focuses on execution excellence across the assigned territory to achieve sales targets, expand distribution, and strengthen in-store visibility.


Key Responsibilities

• Cover assigned retail and superstore outlets in the General Trade channel
  
• Drive secondary sales for multiple brands within the assigned territory
  
• Achieve assigned monthly and daily sales targets
  
• Responsible for new outlet opening and distribution expansion
  
• Execute new product launches across General Trade outlets
  
• Manage distributors and ensure effective beat planning and execution
  
• Execute new product launches across General Trade outlets
  
• Manage distributors and ensure effective beat planning and execution
  
• Achieve POB targets daily and ensure secondary execution
  
• Ensure POB conversion into secondary sales through DMS execution
  
• Ensure repeat and frequent orders from outlets
  
• Execute merchandising, in-store branding, and visibility initiatives
  
• Manage channel performance to improve sales and revenue
  
• Ensure daily mobile reporting (attendance & sales)
  
• Build and maintain strong relationships with channel partners
  
  
  
  

Requirements



Required Skills & Qualifications

• 2–3 years of sales experience in FMCG/ General Trade/Modern Trade (Multiple Brands preferred)
  
• Strong understanding of General Trade dynamics and multi-brand handling
  
• Good negotiation and relationship management skills
  
• Sound knowledge of local geography and market
  
• Distributor management and secondary sales execution experience
  
• Basic calculation knowledge of retail and distributor schemes
  
• Target-driven with the ability to work independently.
  
  
  
  
  

Benefits

• Strong career growth opportunities
  
• Exposure to leading FMCG and modern trade brands
  
• Performance-based incentives
  
• Continuous learning and skill development
  
• Stable role with hands-on field experience
  
• Opportunity to build leadership capabilities