Sales Officer - Nestlé Professional

Designation: Sales Officer /Executive
Function: Nestle Professional Division
Reports to: Area Sales Manager

Job Description:

Customer Acquisition - Responsible for the end-to-end customer acquisition process, including reviewing prospect lists, identifying key decision-makers, communicating propositions, conducting demos, giving commercial offers, and closing deals.

Stakeholder Collaboration - Work closely with ROM, ASM, SOs, CD, Café Care Team, and PS to ensure effective lead management and conversion.

CRM & Sales Funnel Management - Maintain a robust sales funnel and ensure all lead details are updated in the CRM with complete hygiene and accuracy.

Market Working
 To ensure mapping of the potential market in terms of Institutions and HORECA
Channels and nurture direct relations with Key Business clients
 Set monthly, quarterly and yearly target for each Distributor for your region
 Achievement & monitor progress of Redistribution value and volume targets
 Ensure product availability at all relevant channels through the distributor’s sales force
per Company guideline
 Ensure continuous development of the assigned area and addition of new outlets.
Distributor Handling
 Ensure compliance of Distributors with their respective roles & responsibilities
 Manage and develop individual distributor in an active and profitable manner
 Ensure the proper and correct execution of sales, discount and trading terms
determined by the company
 Monitor and minimize the level of Bad goods returns
 Ensure distributor’s efficient and effective support for the market coverage
 Monitor Distributor’s overhead expenses & profitability (ROI)
 Track on delivery from Distributor to consumers.
Control, Training and Communication
 Conduct performance evaluation of Secondary Sales Force.
 Accurate and timely reports on Market intelligence: competitor’s activity, price changes
and promotional support.
 Ensure Secondary Sales Force is properly trained.
 Coordinate correspondence and communication between the team and Distributor
management.
 Comply with all company policy, instruction and directives.
 Optimize expenditure of secondary sales force.
Key Skills:
Communication Skills
Analytical Approach
Flexible and Resourceful
Innovativeness
Poise & Confidence