Sales Operations Manager

About

Serai Collective is a cultural fashion house based in Dubai. We curate independent designers rooted in craftsmanship, culture, and community, and create retail experiences shaped by storytelling, human connection, and thoughtful commerce.

More than a traditional boutique, Serai is a platform and meeting place—bringing together designers, artisans, and communities through curated collections, intimate events, and cultural activations.

Role Overview

We are hiring a Sales & Operations Manager to oversee the day-to-day functioning of Serai Collective while advancing sales performance, team culture, and client experience.

This role sits at the intersection of commercial strategy, operational excellence, and people leadership , translating Serai’s vision into a seamless, elevated, and financially sound in-store experience.

Key Responsibilities

Sales Leadership

• Drive in-store sales performance and achieve monthly and quarterly targets
• Develop and execute sales strategies aligned with Serai’s positioning and designer mix
• Build long-term relationships with clients, collectors, and community members
• Lead by example on the floor, setting the standard for service, storytelling, and engagement

Operations & Store Management

• Oversee daily boutique operations including schedules, inventory, logistics, and vendor coordination
• Maintain clear communication with designers, partners, and internal teams
• Support visual merchandising, event setup, and in-store activations
• Manage SOPs and workflows to ensure consistency and operational efficiency
• Liaise with the founder on planning, reporting, and process improvement

Client Experience & Community Building

• Ensure every client interaction reflects Serai’s values of warmth, depth, and care
• Act as a brand ambassador in-store and within the wider creative community
• Support planning and execution of designer showcases, trunk shows, and cultural events
• Contribute ideas that strengthen community engagement and brand presence

Inventory, Reporting & Optimization

• Oversee inventory flow, accuracy, and sell-through performance
• Analyze sales data and prepare regular reports
• Identify operational gaps and propose solutions to improve efficiency and profitability

Who You Are

• A grounded, confident leader who balances structure with empathy
• Commercially aware and people-oriented
• Comfortable working both strategically and hands-on
• A clear, thoughtful communicator with strong interpersonal skills
• Drawn to culture, craftsmanship, and meaningful luxury
• Calm under pressure and highly organized in fast-moving environments

Requirements & Qualifications

• Must be on a Work or Family Visa (mandatory)
• Currently pursuing or recently completed a degree in Business, Marketing, Communications, or a related field
• 1–3 years of experience (including internships) in retail operations, sales support, or brand coordination
• Excellent written and spoken English and Arabic
• Background in fashion, retail, hospitality, or concept stores preferred

Tools & Skills

• Proficient in Shopify, Notion, Google Suite, and Excel
• Familiarity with Canva or similar tools for presentations

Why Join Serai Collective

• Be part of a founder-led, purpose-driven cultural fashion house
• Help shape a new model of luxury retail in the region
• Work closely with designers, artisans, and creative communities
• Grow within a brand that values integrity, thoughtfulness, and long-term impact

How to Apply

If this role feels aligned with who you are and how you lead, we’d love to hear from you.

Apply via LinkedIn or email info@seraicollective.com with your CV and a short note on why Serai resonates with you.