Sales Operations Manager

About us

Cal-Coast Machinery is a locally owned business that sells and services agricultural, lawn, garden, and homeowner equipment, as well as carries a complete supply of parts for these types of equipment and more.

Position Overview

The Sales Operations Manager supports the Director, Sales & Marketing, by coordinating sales operational processes, inventory administration and management, reporting, and marketing coordination, that drive efficiency and profitability. This role serves as a key liaison between sales, accounting, marketing, and rental operations to ensure smooth day-to-day execution of dealership operations.

Responsibilities

• Provide pricing support to the sales team by preparing quotes, purchase agreements, and competitive pricing analyses.
• Structure and communicate sales incentives and promotional programs to the sales team.
• Assist with multi-unit deal support and submission of Special Discount Allowances (SDA).
• Help facilitate rental commitments and maintain accuracy within the master inventory system.
• Create and maintain rental tracking spreadsheets and operational reports.
• Identify and develop operational and sales strategies to enhance efficiency and drive profitability.
• Learn and provide backup support for the creation of JDF installment and lease contracts.
• Coordinate equipment inventory ordering to ensure optimal stock levels and availability.
• Monitor and optimize inventory performance, including turns, aging, and profitability of new and used equipment
• Partner with sales leadership to support pricing, discounting, and deal structuring to ensure margin targets are met
• Oversee dealer equipment transfers, ensuring timely and efficient movement of inventory.
• Direct inventory audit initiatives to ensure accountability, accuracy, and alignment with internal controls.
• Assist the accounting department with inventory documentation during quarterly and year-end close processes.
• Support implementation, maintenance, and optimization of inventory management systems, including JDSMO.
• Serve as a liaison with John Deere representatives to support administrative and operational requests.
• Coordinate and submit documentation related to manufacturer incentives and special programs.
• Create and distribute quarterly employee bonus reports.
• Support cross-functional communication between sales, accounting, rental, and management teams.
• Coordinate with social media vendors and assist with scheduled posts and promotions.
• Manage relationships with VML and additional marketing partners to ensure effective campaign execution.
• Administer used equipment listings on MachineFinder Pro, ensuring timely uploads and accurate inventory representation.
• Ensure website content and promotions remain accurate and up to date while contributing to design updates and continuous site improvement.
• Coordinate ordering of promotional merchandise, including hats, calendars, apparel, and branded items.
• Manage sponsorship activities and coordinate equipment delivery for sponsored events when necessary.

Qualifications/Education/Experience:

• High school diploma or equivalent required; Bachelor’s degree preferred.
• 3+ years of experience in sales operations, dealership operations, inventory coordination, or related administrative roles preferred.
• Excellent organizational skills and the ability to prioritize tasks to meet deadlines.
• Effective problem‑solving and decision‑making abilities.
• Ability to act as a gatekeeper and escalate relevant matters to management when necessary.
• Ability to work effectively with minimal supervision.
• Demonstrated ability to handle confidential information with discretion.
• Exceptional attention to detail.
• Maintains a clean, organized, and professional workspace.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).

Working Conditions:

The above declarations are not intended to be an all-inclusive list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job, rather, they are intended only to describe the general nature of the job.

Cal-Coast Machinery is an “at-will” employer, which means that employment is at the mutual consent of both the employee and the employer, and may be terminated at will, for any reason, with or without cause at any time during your employment with the Company. No one other than the President of the Company can enter into an agreement of employment for a specified period or make any agreement or representation contrary to this policy. Further, any such agreement must be in writing and signed by the President of the Company.

NOTE: If a job offer is made, it will be contingent on the candidate's successful completion of a background and DMV check, physical exam, and drug screen (which includes marijuana).

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per month

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Sales Operations or Dealership Operations : 3 years (Required)

Work Location: In person