Sales Representative

ABOUT THE ROLE

We are looking for motivated and target-driven Sales Representatives to join our growing sales team in the UAE. In this field-based role, you will be responsible for managing and developing a portfolio of retail and/or HoReCa accounts, executing sales plans, and ensuring strong product visibility and distribution across your assigned territory. This is an excellent opportunity for ambitious sales professionals looking to grow their career in the UAE FMCG and food distribution sector.

KEY RESPONSIBILITIES

Account Management & Sales Execution

▪ Manage a defined route of retail outlets (supermarkets, grocery stores, co-ops) and/or HoReCa accounts (restaurants, cafes, hotels) within an assigned territory

▪ Achieve daily, weekly, and monthly sales targets across volume, value, and distribution KPIs

▪ Present and sell new product listings to existing and prospective customers

▪ Process orders accurately and coordinate with the warehouse/logistics team for timely delivery

Merchandising & In-Store Execution

▪ Ensure optimal shelf placement, product visibility, and planogram compliance at all retail outlets

▪ Execute promotional activities, tastings, and in-store displays as directed by the sales and marketing team

▪ Manage product freshness and rotation, ensuring FIFO principles are followed

▪ Monitor and report competitor activities, pricing, and promotions in the field

HoReCa Sales (where applicable)

▪ Build relationships with chefs, F&B managers, and purchasing contacts in hotels, restaurants, and cafes

▪ Conduct product presentations and sampling sessions to drive new listings

▪ Support the on-boarding of new HoReCa accounts and manage ongoing account servicing

Reporting & Administration

▪ Complete daily call reports, journey plans, and sales trackers accurately and on time

▪ Use handheld devices or CRM apps to record orders, visits, and outlet data

▪ Report on market feedback, customer issues, and competitor activity to the Sales Supervisor

QUALIFICATIONS & REQUIREMENTS

Education & Experience

▪ High school diploma required; bachelor's degree in Business or related field preferred

▪ 1–4 years of field sales experience in FMCG, food distribution, or consumer goods in the UAE or GCC

▪ Experience managing retail routes and/or HoReCa accounts is preferred

▪ Familiarity with the UAE trade landscape — modern trade, traditional trade, and food service

Skills & Competencies

▪ Strong communication, negotiation, and interpersonal skills

▪ Target-driven mindset with a competitive and self-motivated attitude

▪ Good numeracy and ability to understand sales data and targets

▪ Basic proficiency in MS Office and comfort using mobile CRM/sales apps

▪ Valid UAE driving license — essential for this role

▪ Fluency in English required; Arabic, Hindi, or Urdu language skills are an advantage

Pay: AED1.00 - AED10,000.00 per month

Experience:

• FMCG Sales: 3 years (Required)

License/Certification:

• UAE Driving License (Preferred)

Work Location: In person