Sales Representative (HORECA)

Job Opportunity: Sales Representative (HORECA)

Job Purpose:
To grow sales by developing and maintaining relationships with cafés, restaurants, bakeries, and hotels (HORECA sector), promoting and selling a portfolio of premium coffee beans, syrups, sauces, and related beverage and dessert products.

Key Responsibilities

1. Sales & Business Development

• Identify and target new HORECA clients (cafés, restaurants, hotels, bakeries).
• Promote products (coffee beans, syrups, sauces, frappé mixes, etc.) with confidence and product knowledge.
• Conduct product demos, tastings, and training sessions for baristas or purchasing managers.
• Achieve monthly and quarterly sales targets.
• Follow up on quotations, orders, deliveries, and payments.

2. Client Relationship Management

• Build and maintain strong relationships with existing customers.
• Provide after-sales support and handle customer queries professionally.
• Identify customer needs and suggest suitable product solutions or seasonal promotions.

3. Market Awareness

• Monitor competitor activity, pricing, and trends in the café and restaurant sector.
• Share market feedback with management to support marketing and product decisions.

4. Reporting & Coordination

• Maintain a client database and sales pipeline.
• Prepare weekly reports on leads, visits, and conversions.
• Coordinate with operations and accounts teams for order processing, dispatches, and collections.

Skills & Competencies

• Excellent communication and negotiation skills.
• Strong presentation and product demonstration ability.
• Self-motivated, target-oriented, and customer-focused.
• Knowledge of café and restaurant operations is a plus.
• Familiarity with coffee brewing, barista basics, or beverage trends is preferred.

Qualifications & Experience

• Bachelor’s degree (preferably in Business, Marketing, or Hospitality).
• 1–3 years of experience in sales (preferably HORECA, FMCG, or beverage industry).
• Own transport.

Compensation

• Competitive salary + sales commission.
• Fuel allowance and mobile coverage.
• Performance-based bonuses.

How to Apply
Interested candidates can apply by sending their CV to ms.pushpababu@gmail.com with the subject line:
“Sales Representative (HORECA)”

Job Type: Full-time

Work Location: In person