Sales Supervisor – Food Products (FMCG)

Job Purpose

To lead and manage the sales operations for food products across the UAE, with a strong focus on the Northern Emirates, by supervising the sales team, expanding market coverage, strengthening relationships with key accounts, and driving sustainable sales growth, especially within A-Class supermarkets and hypermarkets.

Key Responsibilities Sales Team Leadership & Supervision

• Lead, coach, and supervise the sales team including Sales Representatives and Merchandisers.
• Set clear sales targets, KPIs, and performance standards.
• Monitor field execution, productivity, and market coverage.
• Evaluate individual productivity and ensure optimal workload distribution.

Market Coverage & Distribution Planning

• Develop and manage market routing and account distribution plans.
• Assign markets efficiently to merchandisers based on coverage priority and productivity.
• Ensure strong shelf availability, visibility, and planogram compliance.

Key Account & Relationship Management

• Maintain and strengthen relationships with branch managers and key decision-makers in: Lulu Hypermarket -Carrefour-Union Coop-Nesto Hypermarket-Sharjah Co-ops & local societies-Other A-Class supermarkets.
• Identify, negotiate, and open new A-Class supermarket accounts.
• Lead product listings, negotiations, and onboarding of new customers.
• Expand the company’s customer base and increase market penetration.
• Prepare and analyze daily, weekly, and monthly sales reports.
• Monitor sales trends, product performance, and market movements.
• Provide actionable insights and recommendations to management.
• Forecast demand and ensure accurate order planning.
• Coordinate with the logistics team to ensure timely deliveries.
• Liaise with production and supply chain teams to align sales demand with production capacity.
• Handle and resolve market complaints, stock issues, and execution challenges.
• Ensure smooth operations across all customer levels.
• Support the team in negotiations and escalated situations.

Qualifications & Experience

• Minimum 5 years of experience in FMCG food sales within the UAE.
• Strong experience in Northern Emirates markets is highly preferred.
• Proven track record dealing with hypermarkets, cooperatives, and A-Class supermarkets.
• Established relationships with key accounts such as Lulu, Carrefour, Union Coop, Nesto, and Sharjah Co-ops.
• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred).

Job Type: Full-time

Pay: AED4,500.00 - AED6,000.00 per month

Experience:

• SALES SUPERVISOR: 5 years (Preferred)