Sales Unit Head

The Sales Unit Head has responsibility for leading the museum's retail activities to maximize visitor satisfaction and develop deal structures that enhances Museum’s revenue opportunities, including the selection of and deal structure with an external retail service provider, the product portfolio, pricing propositions as well developing and managing B2B relationships to build and maximize visitation through hotels, cruises, DMCs (Destination Management Companies), MICE (Meeting, Incentives, Conferencing, Exhibitions) and OTAs (Online Travel Agents).

Manage the activities of the retail operations service provider and ensure the quality and performance of services are in line with Museum standards.

Pre-Opening

• Work with the Sales & Development Section Head and the centralized B2B & retail teams to establish the retail function and determine the first-year priorities for the retail team.
• Select an external retail operations service provider.
• Oversee the preparation the retail spaces for the opening of the Museum .
• Work with the marketing team to ensure the design and delivery of Museum branded products in time for opening.
• Work with the marketing team and the digital & technology team to ensure the development and delivery of an online shop for the museum in advance of opening.
• Oversee the recruitment and training of retail staff by the provider, ensuring adherence to museum visitor experience standards

Ongoing

• Work with the Development & Commercial Services Director to develop and implement the buying policy and procedures including use of reputable suppliers, local and regional craft traditions, and suitable stock list.
• Analyze sales across the museum and assess the performance of all commercial offerings.
• Design new product offerings (e.g. admission + F&B, admission + events, etc.)
• Working with the centralized B2B Sales develop the B2B pricing and promotional strategy, defining the discount brackets and ensure alignment with other.
• Design the B2B sales ‘concept sell’ for the Museum and manage the B2B sales process directly with DMCs, hotel, MICE, OTAs, cruises, etc.
• Input to the wide development of the sales management and approval SOP to guide the relationship and processes between the different museums and the centralized sales team.
• Work with the marketing and digital & technology teams to ensure functioning and update of the museum online shops including product updates, promotions and new product ranges are added.
• Liaise with the external retail operations service provider to ensure stock levels in the stock room and the shop are controlled.
• Implement checking processes for all deliveries from the warehouse identifying any anomalies and informing the procurement team.
• Work with various stakeholders to secure partnerships and agreements.
• Advertise and activate sales promotions across different platforms online & offline
• Define & plan the sales strategy needed for the venue.

• Minimum of 5 years of retail management experience in an environment requiring a high level of customer service museum, cultural institution, airport or luxury shopping environment or large leisure attraction.
• Experience of developing or contributing to sales strategies.
• Experience of managing third- party contractors.
• Knowledge of excellent customer service and visitor needs.
• Advanced level of point of sale software, sales analysis reporting, Microsoft Excel knowledge to review sales performance in retail space.
• Knowledge of the local market and customer expectation in the UAE.

Fluency in Arabic & English.