SCV Marketing Specialist

Job Title: SCV Marketing Specialist

Location: SCV Marketing Department – Lutcher Theater Office

Reports to: Director of Marketing

Classification: Exempt, Full-time

Job Summary: The purpose of this role is to ultimately increase and sustain engagement and attendance at the Stark Cultural Venues (SCV) by contributing to all facets of the SCV Marketing responsibilities. This position is responsible for creating compelling content through storytelling, graphic design, and social media management.

Essential Duties and Responsibilities:

• Assist the SCV Marketing Team to strategize, create and implement dynamic and effective marketing and promotional initiatives for ongoing and unique programs
• Work closely with the venue directors and staff to promote events, daily happenings, updates and items of interest to drive engagement and attendance.
• Working with the Director of Brand Design, create, develop and distribute graphic design content for various platforms and channels ensuring content aligns with organization’s goals, venues’ purpose statements, brand identity and target audience and raises brand awareness for SCV and their programmatic opportunities
• Daily create, implement and manage social media/marketing content (Facebook, Instagram) for Shangri La Botanical Gardens, Stark Museum of Art and The W.H. Stark House
• Daily monitor all social media pages to respond timely to social media posts/inquiries
• Work with the SCV Marketing Team to develop and maintain collaborative robust and dynamic content calendar
• Facilitate monthly social media planning meetings with venue directors or designees
• Monitor, collect and report social media analytics by tracking content performance using analytics tools, and making data-driven decisions to enhance content effectiveness
• Conduct research to identify and adapt to audience preferences, industry trends and emerging technologies and platforms
• Attend scheduled venue events and programs to capture photographs, video and other media for promotional purposes
• Make media appearances and public speaking events as needed
• Write and distribute press releases promoting venue events and programs as needed
• Create and send promotional and informative emails as needed
• Represent marketing team and venues at internal and external meetings as assigned
• Assist with SCV events operations as needed

Expectations:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education: Bachelor’s degree in Marketing, Visual Arts, Digital Media, Graphic Design, Communications, or related field required

Education/experience in Arts Marketing preferred

Experience/Skills/Abilities:

Experience in marketing, proficiency in graphic design and building a social media community, social media analytics, skills/knowledge in Meta Business Suite/social media scheduling platform, excellent writing skills, photography, and video filming/editing for social media; strong visual and design sensibility with the ability to maintain brand consistency across platforms, proven ability to create compelling content and storytelling that interprets art and cultural programming for diverse audiences; knowledge of print production, desire to learn and think for oneself; self-starter, detailed, and accurate.

Additional Requirements:

A valid driver’s license, good driving record and adequate insurance coverage as specified by Foundation policy.

Personal Characteristics:

• Be committed to and enthusiastic about Lutcher Theater and Stark Foundation missions
• Be a highly motivated self-starter with a hands-on work ethic
• Use good judgment, mature thinking and managerial savvy
• Be outgoing and a people person
• Have a positive, can-do attitude and a sense of humor

Physical Demands: For the duties of this job, the employee is regularly seated at a desk. The employee must regularly lift and/or move up to 25 pounds. Other duties include standing for long periods of time.

Work Environment: For the majority of time, the employee will normally work in a climate- controlled environment.

Work Schedule: Core schedule - Monday, Friday 8:30 a.m. – 4:30 p.m. Position requires variable schedule and flexibility, including evening and weekend hours. Long work hours are required during theater productions and SCV programs and events. Local and out of town travel is required.

This Job Description does not necessarily constitute a complete statement of all duties and responsibilities comprising this position nor does it constitute a contract for employment.