Search - Analyst

Overview:

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

Responsibilities:

• Responsible for managing paid campaigns on Google AdWords and Bing platforms
  • Developing Ad copies, keyword insights and bid optimization
  • Budget allocations for different campaigns
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance
• Accurate reporting of account performance against KPIs
• Undertake ongoing campaign optimization and competitor analysis.

Qualifications:

• 2 to 5 years’ experience in media or search marketing
• Demonstrable knowledge of latest trends in PPC, onsite marketing, and usability
• Proven ability to deliver reporting and optimizing campaigns
• Good understanding of paid search services like Google and Bing
• Google AdWords certification is a must
• Highly organized and an ability to manage time to deliver to deadlines

Inquisitive and strong proven problem-solving skills.