Search Engine Marketing Manager (Remote)

Search Engine Marketing Manager (Remote)

We are looking for a Search Engine Marketing Manager for a large, global B2B high-tech company. In this role, you will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive the Client's global business. You will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand the client's digital footprint across paid search platforms.

This is a 4-month contract, 40-hour per week remote role in the US.

This is a W2 employee of Stage 4 Solutions. Health benefits and 401K are offered.

Willing to work in PST hours.

Responsibilities:

• Manage key paid and organic media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
• Develop audience-first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with the client.
• Write the processes and procedures for onboarding new content onto our site, enforcing best practices for optimal keyword integration and page structure
• Oversee key relationships with external vendors, including data partners, managed services, the search media companies, and SEO specialists
• Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
• Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RLSA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
• Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign setup
• Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on a weekly/monthly/quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business
• Act as a consultant and expert for each line of the business, addressing their needs and tailoring service and media advice based on the unique business goals
• Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines

Requirements:

• 7+ years of digital marketing experience in B2B.
• Solid framework of concepts in the overall digital media landscape.
• Fluency in all tools, processes, and goals for paid and organic search management.
• Proficiency of digital marketing tools used for delivering, bidding, tracking, and the safety of ad buys.
• Deep experience with SEM best practices for B2B.
• Understanding of good SEO practices and how it benefits SEM.
• A/B and multivariate test design, optimization, and ROI.
• Advertising analytic skillset.
• Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations.
• Ability to maintain composure in a fast-paced and dynamic atmosphere.
• BA/BS degree

Please submit your resume to our network at https://www.stage4solutions.com/careers/ (apply to the Search Engine Marketing Manager (Remote)) role.

Please feel free to forward this job post to others you think may be interested.

Stage 4 Solutions is an equal-opportunity employer. We celebrate diversity and are committed to providing employees with an inclusive environment that is free of discrimination and harassment. All employment decisions are based on the job requirements and candidates' qualifications, without regard to race, color, religion/belief, national origin, gender identity, age, disability, marital status, genetic information, or other applicable legally protected characteristics.

Compensation: $35 $40.71/hr on W2

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