Search Engine Optimization Manager

The SEO Manager is responsible for leading the agency’s SEO practice across a diverse client portfolio. This role combines strategic leadership, hands-on execution, team management, and direct client engagement. The ideal candidate can balance day-to-day optimizations with high-level strategy and oversee consistent delivery across multiple verticals such as e-commerce, professional services, hospitality, real estate, entertainment, and healthcare.

KEY RESPONSIBILITIES:

Strategy & Planning

• Develop comprehensive SEO strategies covering technical, on-page, off-page, and content SEO.
• Create individualized SEO roadmaps tailored to each client’s goals, industry, and competitive landscape.
• Conduct in-depth keyword research, market analysis, and growth forecasting.
• Ensure SEO strategy integrates seamlessly with paid media, content, and overall marketing plans.

Execution & Optimization

• Perform and oversee technical SEO audits, site structure reviews, and page-level optimizations.
• Manage keyword targeting, metadata optimization, internal linking, schema implementation, and site performance improvements.
• Lead content optimization efforts, including brief creation, outlining, and providing SEO-driven content recommendations.
• Collaborate with developers on technical implementations and site improvements.
• Oversee link-building initiatives, including digital PR and high-authority outreach.

Client Management

• Serve as the primary SEO point of contact for assigned clients.
• Present strategies, performance reports, and recommendations in client meetings.
• Translate complex SEO concepts into clear, actionable insights for non-technical stakeholders.
• Ensure consistent communication and proactive performance reporting

Team Leadership

• Lead, mentor, and support a team of SEO Specialists, Coordinators, and Analysts.
• Establish quality standards for deliverables and review work before submitting it to clients and account managers.
• Provide ongoing training, performance feedback, and skill development.
• Assist with resource planning, workload balancing, and project prioritization.

Reporting & Insights

• Build and maintain performance dashboards in Google Analytics 4 (GA4), Looker Studio, or other analytics tools.
• Track KPIs such as rankings, organic traffic, conversions, engagement, and technical health.
• Conduct quarterly and monthly strategic reviews to assess performance and identify opportunities for improvement.
• Use data and insights to refine strategies and drive continuous improvement.

Cross-Department Collaboration

• Partner with paid media, creative, web dev, email, and content teams to deliver integrated strategies.
• Participate in internal planning sessions for new client opportunities.
• Work with account managers to support client retention and growth.

New Business Support

• Provide expertise on potential SEO opportunities and roadmaps during the sales process.

REQUIRED SKILLS & QUALIFICATIONS:

Technical SEO Expertise

• Advanced understanding of technical SEO (JavaScript SEO, Core Web Vitals, site architecture, redirects, crawlability).
• Experience with React/Next.js SEO, CMS platforms, and complex site structures.

Tools & Platforms Expertise

• Expertise with:
• GA4, Google Search Console (GSC), Ahrefs, SEMrush, Screaming Frog, Looker Studio.
• Tag Manager, schema generators, and log file analysis tools.
• CMS platforms such as WordPress, Shopify, Webflow, and Squarespace.

Leadership & Communication

• Experience managing a small team (2–6 people).
• Excellent client-facing communication and presentation skills.
• Ability to manage multiple projects simultaneously in a fast-paced agency environment.

Analytical & Strategic Thinking

• Strong data interpretation skills with the ability to turn insights into actionable strategies.
• Proven track record of driving measurable organic growth across multiple verticals.

EXPERIENCE: Professional Experience

• 4–7+ years in SEO roles, with at least 1–2 years in a leadership or senior strategist capacity.
• Agency experience strongly preferred due to client diversity and fast-paced environment.

PREFERRED:

• Experience with local SEO and multi-location SEO strategies.
• Familiarity with digital PR and link acquisition strategies.
• Basic HTML/CSS/JavaScript knowledge for troubleshooting.
• Understanding of Conversion Rate Optimization (CRO) or User Experience (UX) optimization principles.
• Experience working on site migrations, redesigns, and platform transitions.

SUCCESS METRICS:

• Organic traffic and keyword growth across client accounts.
• Improved technical site health across managed properties.
• Client retention and satisfaction scores.
• Team output quality and efficiency.
• Contribution to new business and cross-service growth.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off

Work Location: In person